FINANCIAL TIMES: THE HUMAN-CENTRIC FUTURE OF AUTOMOTIVE

According to a recent poll from Autotrader.com, an amazing 70% of millennials consider infotainment technology a “must-have feature” when purchasing a new car. Automakers realize this and are acting accordingly with personalization features that go way beyond standard safety and comfort. Consumers are demanding that their in-cabin experience mirrors the technology in their homes. So, digital assistants and personal audio zones are now adding new levels of digitization and personalization to an in-cabin experience.

Beyond this, over-the-air updates will become standard as the role of software grows within the vehicle. Challenges will result in trying to ensure adherence to the highest levels of accuracy, security, and authentication.

Learn more about this fascinating, timely topic from Andy McLean, Analog Devices’ VP of Automotive Cabin Experience, as he answers questions that will help us realize the true immersive, in-cabin experience of the future.

Featured Participants:

• Andy McLean, VP of Automotive Cabin Experience, Analog Devices
• Peter Campbell, Global Motor Industry Correspondent, Financial Times

Featured Video Segments:

• Customizable Features for In-Cabin Experience
• Challenges of Hardware Limitations for In-Cabin Experience
• Potential Long-Term Changes for In-Cabin Experience

The software/hardware conundrum: with all these software features for personalization in store for the vehicle of the future, to what level are these benefits contingent upon hardware updates/capabilities?