ADV7344
NOT RECOMMENDED FOR NEW DESIGNSMulti-format Video Encoder Six 14-Bit Noise Shaped Video® DACs
- Part Models
- 1
- 1ku List Price
- price unavailable
Overview
- 1.8V/3.3V interface support
- 74.25 MHz 20-/30-bit high definition input support
- 6 Noise Shaped Video (NSV) 14-bit video DACs
- NTSC M, PAL B/D/G/H/I/M/N, PAL 60 support
- NTSC and PAL square pixel operation
- Multiformat video input support
- Multiformat video output support
- Simultaneous SD and ED/HD operation
- Macrovision® Rev 7.1.L1 (SD) and Rev 1.2 (ED) compliant
- EIA/CEA-861B compliance support
- Programmable features
- Copy generation management system (CGMS)
- Closed captioning and wide screen signaling (WSS)
The ADV7344 is a high speed, digital-to-analog video encoder in a 64-pin LQFP package. Six high speed, NSV, 3.3 V, 14-bit video DACs provide support for composite (CVBS), S-Video (YC), and component (YPrPb/RGB) analog outputs in either standard definition (SD), enhanced definition (ED) or high definition (HD) video formats.
The ADV7344 has a 30-bit pixel input port that can be configured in a variety of ways. SD video formats are supported over a SDR interface and ED/HD video formats are supported over SDR and DDR interfaces. Pixel data can be supplied in either the YCrCb or RGB color spaces.
The ADV7344 also supports embedded EAV/SAV timing codes, external video synchronization signals, and the I2C communication protocol.
In addition, simultaneous SD and ED/HD input and output is supported. 216 MHz (SD and ED) and 297 MHz (HD) oversampling ensures that external output filtering is not required, while full-drive DACs ensure that external output buffering is not required.
Cable detection and DAC auto power-down features keep power consumption to a minimum.
APPLICATIONS
- DVD recorders and players
- High definition Blu-ray DVD players
- HD-DVD players
Documentation
Data Sheet 1
User Guide 1
ADI has always placed the highest emphasis on delivering products that meet the maximum levels of quality and reliability. We achieve this by incorporating quality and reliability checks in every scope of product and process design, and in the manufacturing process as well. "Zero defects" for shipped products is always our goal. View our quality and reliability program and certifications for more information.
| Part Model | Pin/Package Drawing | Documentation | CAD Symbols, Footprints, and 3D Models |
|---|---|---|---|
| ADV7344BSTZ | 64-Lead LQFP (10mm x 10mm) |
| Part Models | Product Lifecycle | PCN |
|---|---|---|
|
Sep 15, 2025 - 24_0009 Qualification of Alternative Wafer Fab for TSMC 0.18um Mixed Signal CMOS Process |
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| ADV7344BSTZ | PRODUCTION | |
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Dec 7, 2016 - 16_0033 Assembly Relocation to Stats ChipPAC Jiangyin and Test Transfer to Stats ChipPAC Singapore of Select QFP Products |
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| ADV7344BSTZ | PRODUCTION | |
|
Jan 5, 2009 - 07_0077 Certification of STATSChipPAC Shanghai, China and AMKOR Philippines as additional sources for Assembly & Test of QFP Packages |
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| ADV7344BSTZ | PRODUCTION | |
This is the most up-to-date revision of the Data Sheet.
Tools & Simulations
IBIS Model 1
Evaluation Kits
ADV7344 Evaluation Board