ANALOG DEVICES AND SIDSA DEMONSTRATE DVB-H ON THE BLACKFIN PROCESSOR

Live demo to be hosted in SIDSA’s booth at IBC RAI, Amsterdam, September 7-11, 2007

Amsterdam (09/07/2007) - Analog Devices today announced that it will demonstrate DVB-H receiver technology running on the Blackfin® processor at the IBC conference, in Amsterdam, September 7-11. Working with SIDSA, a provider of broadband access semiconductors and Digital TV systems, the technology demonstration will showcase Blackfin handling all software tasks in a SIDSA-DVB-H module.

The demonstration at IBC highlights ADI’s embedded/digital signal processing technology, showing how the deployment of a Blackfin-based DVB-H receiver can rapidly enable multimedia functions such as audio/video playback and photo viewing in portable media player (PMP) designs.

“ADI Blackfin provides a solution that will enable fast and easy deployment of DVB-H technology for a variety of PMP designs,” said Mike Haidar, Product Line Director, General Purpose DSP, Analog Devices, Inc. “The demonstration in conjunction with SIDSA, highlights how accessories such as the DVB-H plug-in receiver adds value for PMP designs, opening the door for new products concepts, such as add on DVB-H modules in automotives car entertainment and navigation systems.”

The various software tasks required for the DVB-H application demonstration are handled by the Blackfin ADSP-BF533 processor, including the H.264 decoder (up to 30fps, CIF resolution), HE-AAC decoder, TCP/IP Networking stack with BSD socket interface, User Interface, Control Application, DVB-H streaming modules namely, RTP, RTCP, and IGMP. Additional Blackfin drivers are used for the LCD display, audio, SDIO module, keypad and DVB-H module specific software like, channel, service information and module status etc.

“As a leading provider of DVB-H technology, SIDSA's module enables fast and simple integration of Mobile TV. This key technology combines the best performance and power consumption with our Analog Devices processor,” said Federico Ruiz, VP Technical Manager, SIDSA.

A Convergent Future Demands Convergent Processing
Analog Devices’ Blackfin embodies a new breed of 16/32-bit embedded processor with the industry’s highest performance and power efficiency for applications where a convergence of capabilities  multi-format audio, video, voice, and image processing; multi-mode baseband and packet processing; and real-time security and control processing  are critical. It is this powerful combination of software flexibility and scalability that has gained Blackfin widespread adoption in convergent applications such as digital home entertainment, networked and streaming media, automotive telematics and infotainment, and digital radio and mobile TV.

About SIDSA
SIDSA is a provider of broadband access semiconductors and Digital TV systems. SIDSA's products enable broadcasters and operators to deliver and users to access multimedia content in a trusted environment over wired and mobile networks. The Company's portfolio includes DVB-H mobile TV semiconductor technology, Broadcasting platforms and Gateways and conditional access solutions. The strong experience in integrated circuit design, complex system on chip and embedded software development is the basis of many of the key product differentiators. Born in 1992 as a fabless semiconductor and Integrated Circuit design company, SIDSA is shared by Investment groups Inova and Baring Group and is located in Madrid, Spain.

About Analog Devices
Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Celebrating over 40 years as a leading global manufacturer of high-performance integrated circuits used in analog and digital signal processing applications, Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices' common stock is listed on the New York Stock Exchange under the ticker “ADI” and is included in the S&P 500 Index.

Blackfin, is a registered trademarks of Analog Devices, Inc. All other trademarks included herein are the property of their respective owners.

Editor's Contact Information:

Pat Hart
781-461-3678

pat.hart@analog.com

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