ANALOG DEVICES BLACKFIN® DEVELOPMENT TOOLS DISCOUNT REDUCES COST OF NEW APPLICATION DESIGNS

- Significant Price Reduction for ADI’s VisualDSP++ and Emulator Product Bundles Lowers Cost Threshold.

Norwood, MA (03/01/2010) - Analog Devices, Inc. today announced a development tool discount program that offers “bundles” of their robust VisualDSP++® Integrated Development and Debugging Environment (IDDE) and powerful emulator (s) at significant discounts. The low priced development tool bundles are available through authorized worldwide Analog Devices’ distributors from March 1, 2010 through May 28, 2010. All development tool bundle orders received on or after March 1st and shipped from the distributors by May 28th will be eligible for the discounted price.

“Our development tools have proven to be a powerful resource for developers to get their designs up and running on the Blackfin processor family,” said Stephen Daly, channel marketing director, Analog Devices DSP Division. “This bundle discount program is a great opportunity for new developers to take advantage of these state-of-the-art tools at a significantly reduced price.”

The discount program includes two separate purchase options: Bundle option one includes VisualDSP++ and the new low cost JTAG emulator for $995 (a 73% price reduction) and bundle option two which includes VisualDSP++ plus the High Performance USB Emulator for $1995 (a 74% price reduction). More program specifics and ordering information is available at this link: www.analog.com/bundle.

VisualDSP ++ Integrated Development Environment
Streamlining a design’s time to market, Analog Devices’ VisualDSP++ integrated development and debug environment integrates a graphical user interface and code generation and debugging tools, enabling programmers to move easily between editing, building, debugging and deployment of new products. Easy to use, it allows developers to efficiently manage the full development cycle with a single interface.

High Performance USB-based Emulator
Analog Devices’ High Performance USB-based emulator (ADZS-HPUSB-ICE) with up to 1.7 MB/sec download speed provides an easy, portable, non-intrusive, target-based debugging solution. The HP USB-based emulator also supports the Background Telemetry Channel (BTC), a non-intrusive method for exchanging data between the host and target application without affecting the target system's real-time characteristics.

Low Cost Blackfin JTAG Emulator
The ADZS-ICE-100B Blackfin emulator performs a wide range of functions, including single-step and full-speed execution with predefined breakpoints, and viewing and/or altering of register and memory contents. The ADZS-ICE-100B emulator enables users to communicate with Blackfin processors using a high speed USB 2.0 port on the host PC. Applications and data can easily and rapidly be tested and transferred between the emulator and the VisualDSP++.

About Analog Devices

Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices is included in the S&P 500 Index.

Blackfin and VisualDSP++ are registered trademarks of Analog Devices, Inc. All other trademarks included herein are the property of their respective owners.

Blackfin can be found on Twitter: @Blackfin and/or the LinkedIn Group: Analog Devices Blackfin.

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Editor's Contact Information:

Jessen Wehrwein
781/461-3337

jessen.wehrwein@analog.com

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