MITSUBISHI ELECTRIC SELECTS ANALOG DEVICES’ SHARC PROCESSOR FOR ITS AUTOMOTIVE DIGITAL PROCESS CENTER

- DIATONE® DA-PX1 Digital Process Center Leverages SHARC’s High Performance Processing Power and Precision to Yield Exceptional Sound Quality.
Mitsubishi DIATONE® DA-PX1

Norwood, MA (12/01/2009) - Analog Devices, Inc. today announced that Mitsubishi Electric has selected ADI’s SHARC processor as the digital signal processing engine within its DIATONE® DA-PX1 Digital Process Center, the company’s aftermarket automotive audio amplifier. Leveraging ADI’s 32-bit, floating point SHARC digital signal processor at the heart of the DIATONE DA-PX1, Mitsubishi Electric has pioneered several ‘industry first’ audio processing features that yield remarkable sound quality and advanced acoustic equalization.

Designed for the ‘ultra premium’ automotive audio market, the DA-PX1 Digital Process Center features numerous SHARC-enabled capabilities that ensure a world class listening experience for customers. Leveraging specialized bit-extended algorithms developed by Mitsubishi Electric for use with the DA-PX1, SHARC’s high precision digital signal processing decreases quantization noise through 16-to-24 bit micro resolution, producing remarkable sound clarity. SHARC’s floating point architecture also enabled the ability to implement an adjustable Finite Impulse Response (FIR) graphic equalizer, assuring precise digital filtering and balanced volume control across frequencies.

The performance and precision offered via the SHARC processing platform are critical elements within the DA-PX1, enabling the system to implement specialized algorithms that take advantage of SHARC’s speed and memory architecture to ensure optimal audio fidelity.

One of the innovative features within the DA-PX1 Digital Process Center is its Multi-way Time Alignment technology. Using a specialized algorithm programmed for the on-board SHARC processor, the DA-PX1 dynamically adjusts the signal transmission time to each individual speaker (maximum four speakers) when using two-channel power amplifiers, without disturbing multi-way speakers’ response, assuring end-to-end control over sound wave dynamics in the vehicle cabin.

“Mitsubishi Electric’s DIATONE DA-PX1 Digital Process Center is a stunning example of next-generation audio engineering, highlighting the powerful capabilities that SHARC facilitates for high-end audio applications,” said Mark Gill, DSP Director for Automotive Products, Analog Devices. “SHARC’s floating point processing performance and built-in audio peripherals enable audio engineers to unlock the full power and value of their audio applications, and ensure exquisite sound quality that surpasses the expectations of even the most discerning audiophiles.”

SHARC, Leading Floating Point Performance
The Analog Devices SHARC Floating Point DSP family excels in a broad range of industrial, scientific, medical and audio applications due to its architectural innovation and leadership performance. Based on a broad portfolio including high on-chip memory capacity, industry leading I/O throughput and packaging options for all system needs, the SHARC architecture is regarded in the audio community as the definitive premier platform for signal processing audio equipment from professional recording studios to concert halls, home systems and automobiles. For more information about SHARC, visit http://www.analog.com/SHARC.

With over 85 years of experience in providing reliable, high-quality products to both corporate clients and general consumers all over the world, Mitsubishi Electric Corporation (TOKYO: 6503) is a recognized world leader in the manufacture, marketing and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, energy, transportation and building equipment. The company recorded consolidated group sales of 3,665.1 billion yen (US$37.4 billion*) in the fiscal year ended March 31,2009. For more information visit http://global.mitsubishielectric.com.

About Analog Devices

Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices is included in the S&P 500 Index.

*At an exchange rate of 98 yen to the US dollar, the rate given by the Tokyo Foreign Exchange Market on March 31, 2009

SHARC is a registered trademark of Analog Devices, Inc. All other trademarks included herein are the property of their respective owners.

Editor's Contact Information:

Jessen Wehrwein
781/461-3337

jessen.wehrwein@analog.com

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