- New organization facilitates support for growing signal processing needs of industrial and instrumentation customers.
Mike Britchfield

Norwood, MA (10/29/2009) - Analog Devices, Inc. (ADI), a global leader in high-performance semiconductors for signal processing applications, today announced the appointment of Michael (Mike) Britchfield to the position of vice president in charge of the Industrial and Instrumentation group. In this role, ADI veteran Mike Britchfield leads the teams dedicated to delivering the products, technologies, and technical support to ADI’s largest customer base--industrial and instrumentation companies. These customers design for a wide range of end-markets, including factory automation systems, robotic equipment, process and motor controls, energy meters, automatic test equipment, and scientific instrumentation. The promotion is in conjunction with ADI’s new organization, also announced today.

“By creating a focused industrial and instrumentation segment team, we are accelerating and solidifying what ADI has been doing for its industrial and instrumentation customers for decades,” commented Mike Britchfield, vice president, Industrial and Instrumentation, Analog Devices. “Our design teams will continue to collaborate with customers to deliver the signal processing innovations and process technologies that make a difference in the advanced electronics that drive today’s industrial systems.”

Mr. Britchfield oversees the teams dedicated to the following areas: instrumentation, process control, motor control, defense/aerospace, ATE (automated test equipment), security and surveillance, and building automation. A new energy team also has been formed to address the growing technology needs for electric utility metering, powerline monitoring, and emerging applications, such as solar/wind generation, energy storage, energy harvesting, lighting control and plug-in hybrid vehicles.

In a recent report entitled “2009: Industrial Analog ICs,” Databeans, a semiconductor market research firm, highlights that analog content is steadily growing in industrial manufacturing thanks to the demands for increased connectivity, reduced costs, better power efficiency, and the push toward "green energy." Databeans predicts that analog revenue within the industrial sector will reach $3.9 billion in 2009 and that analog revenue within the industrial sector will grow at a compound annual growth rate of 8 percent over the forecasted period until it reaches $5.7 billion by 2014.

A 20-year veteran with ADI, Mr. Britchfield has extensive experience in serving the company's industrial customers. “ADI is working with customers on innovative, power-efficient solutions for the design problems associated with today’s industrial and instrumentation systems,” Mr. Britchfield commented. “More efficient motors require better feedback and position control; increased plant efficiency requires more node density and increasingly complex in-system communication; video and biometric building access requires more low-power RF and wired communications; and more robotics requires more precision motors coupled with sensor feedback for position and touch control.”

Maintaining products over long life cycles, reduction in system cost, and power efficiency are important to industrial manufacturing customers. With a dedicated team focused on a deeper understanding of system architectures and partitioning choices, ADI’s broad portfolio of analog, digital, MEMS (micro-electromechanical systems), power management, RF (radio frequency), and mixed signal technologies will be better leveraged to serve the diversity of requirements in this market.

Mike Britchfield has directed strategy development, engineering, product definition, and marketing activities for the company’s high-precision data conversion portfolio with a particular focus on industrial and instrumentation applications. Since joining ADI in 1986, Mr. Britchfield also has held marketing positions in Ireland and Germany. He received a bachelor’s degree in electrical engineering from University College in Dublin and a master’s degree in business administration from the University of Limerick.

Making a Difference for Industrial Customers
Analog Devices helps industrial and instrumentation design engineers meet or exceed their system design objectives by providing total system-level solutions that deliver mission critical reliability and address each customer’s unique precision control and monitoring criteria. By combining more than 40 years of signal processing experience with the industry's leading portfolio of proven analog and digital signal processing circuit designs, ADI helps customers bring differentiated products to market quickly for process control and industrial automation, motor control, test and instrumentation, security and surveillance, energy management, and building automation applications.

About Analog Devices

Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 100,000 customers, representing virtually all types of electronic equipment. Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices is included in the S&P 500 Index.

Analog Devices and the Analog Devices logo are registered trademarks or trademarks of Analog Devices, Inc. All other trademarks mentioned in this document are the property of their respective owners.

Editor's Contact Information:

Howard Wisniowski

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