ANALOG DEVICES NAMES THOMAS WESSEL TO LEAD AUTOMOTIVE GROUP

- New global organization will help customers leverage signal processing technology to create safer, greener cars.
Thomas Wessel

Norwood, MA (10/29/2009) - Analog Devices, Inc. (ADI), a global leader in high-performance semiconductors for signal processing applications, today announced that Thomas Wessel has been named to lead the company’s Automotive group. Formerly ADI’s vice president of Sales for the European region, Mr. Wessel oversees the teams that deliver the solutions, technologies, and technical support to help automotive customers solve complex design challenges. The appointment is in conjunction with ADI’s new organization, also announced today.

“Our goal is to further long-term strategic relationships with our customers by focusing our efforts on solving the tough signal processing problems for top automotive suppliers and vehicle manufacturers worldwide,” said Thomas Wessel, vice president, Automotive, Analog Devices. “This organization will make it easier for our key customers to work with Analog Devices and differentiate their products by leveraging our breadth of signal processing solutions.”

According to semiconductor market research firm iSuppli, automotive electronics is one of the most important markets for semiconductors and OEMs. Automotive safety and infotainment systems are expanding rapidly along with other automotive electronics growth areas, including driver assistance and sensor systems as well as solutions bringing electrical engines to the car. These are all areas being served by Analog Devices and benefiting from ADI’s signal processing expertise.

“The automotive industry is increasingly looking to electronic systems to differentiate car models, and there is a massive injection of electronics going into these systems. In fact, the rate of growth of electronics in cars is outgrowing car sales,” said Mr. Wessel. “ADI pioneered automotive safety with MEMS-activated airbag deployment technology nearly 15 years ago. ADI now is working to enable active safety systems, such as stability control and driver assistance, infotainment and brand-enhancing experiences within the cabin; for example, bringing ‘pro-sumer’ audio into the car will also be a key area of focus.”

Thomas Wessel has more than 15 years of experience supporting electronics customers worldwide. Mr. Wessel joined Analog Devices in 2003 and first served as regional sales director for central Europe. In 2005, he was appointed Sales director for Europe–and later vice president for Sales Europe. He has been responsible for spearheading the company’s European sales efforts, managing an experienced team of sales people across the region to provide both technical support and business development for all customers, through direct sales and third-party distribution channels.

In addition to his regional sales role, Mr. Wessel also had responsibility for global automotive sales since January 2009, leading business development for this sector, as well as managing relationships with major industry customers. Today, Mr. Wessel is responsible for the global automotive business at large for Analog Devices.

Making a Difference for Automotive Customers
As automobiles become more complex and rely on electronic systems, signal processing technologies are increasingly being used to create automobiles that provide more safety, performance, driving comfort, and become environmentally friendly. By combining over 40 years of signal processing experience with the industry's leading portfolio of reliable circuit designs, ADI is the semiconductor partner design engineers around the world are working with to address the most challenging signal chain requirements in the most advanced safety, infotainment, powertrain, and body/chassis electronics systems. ADI’s automotive offerings can be found at http://www.analog.com/automotive.

About Analog Devices

Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices is included in the S&P 500 Index.

Analog Devices and the Analog Devices logo are registered trademarks or trademarks of Analog Devices, Inc. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Analog Devices and any other company.

Editor's Contact Information:

Howard Wisniowski
781/937-1517

howard.wisniowski@analog.com

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