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ADV7344:  Multi-format Video Encoder Six 14-Bit Noise Shaped Video® DACs

The ADV7344 is a high speed, digital-to-analog video encoder in a 64-pin LQFP package. Six high speed, NSV, 3.3 V, 14-bit video DACs provide support for composite (CVBS), S-Video (YC), and component (YPrPb/RGB) analog outputs in either standard definition (SD), enhanced definition (ED) or high definition (HD) video formats.

The ADV7344 has a 30-bit pixel input port that can be ...More

ADV7344:  Multi-format Video Encoder Six 14-Bit Noise Shaped Video® DACs

Product Description

The ADV7344 is a high speed, digital-to-analog video encoder in a 64-pin LQFP package. Six high speed, NSV, 3.3 V, 14-bit video DACs provide support for composite (CVBS), S-Video (YC), and component (YPrPb/RGB) analog outputs in either standard definition (SD), enhanced definition (ED) or high definition (HD) video formats.

The ADV7344 has a 30-bit pixel input port that can be configured in a variety of ways. SD video formats are supported over a SDR interface and ED/HD video formats are supported over SDR and DDR interfaces. Pixel data can be supplied in either the YCrCb or RGB color spaces.

The ADV7344 also supports embedded EAV/SAV timing codes, external video synchronization signals, and I2C and SPI communication protocols.

In addition, simultaneous SD and ED/HD input and output is supported. 216 MHz (SD and ED) and 297 MHz (HD) oversampling ensures that external output filtering is not required, while full-drive DACs ensure that external output buffering is not required.

Cable detection and DAC auto power-down features keep power consumption to a minimum.

Applications

  • DVD recorders and players
  • High definition Blu-ray DVD players
  • HD-DVD players

RESOURCES & TOOLS

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  • 1.8V/3.3V interface support
  • 74.25 MHz 20-/30-bit high definition input support
  • 6 Noise Shaped Video (NSV) 14-bit video DACs
  • NTSC M, PAL B/D/G/H/I/M/N, PAL 60 support
  • NTSC and PAL square pixel operation
  • Multiformat video input support
  • Multiformat video output support
  • Macrovision® Rev 7.1.L1 (SD) and Rev 1.2 (ED) compliant
  • Simultaneous SD and ED/HD operation
  • EIA/CEA-861B compliance support
  • Programmable features
  • Copy generation management system (CGMS)
  • Closed captioning and wide screen signaling (WSS)
  • # DAC: 6
  • Resolution (Bits): 14bit
  • Input Data Resolution : 10bit
  • Max Oversampling (MHz): 297MHz
  • Standard Definition: X
  • Prog Scan: X
  • HDTV: X
  • Component RGB/YPbPr: X
  • CVBS/S-Video: X
  • I/O Supply (V): 2.5 to 3.3V
  • Package: 64-Lead LQFP

Functional Block Diagram for ADV7344

OF NOTE ...

Advantiv** Please see power supply sequencing requirement.

Additional product choices for Advanced TV applications are available on the Advantiv® site.

Similar Products

arrow View Full Interactive Product Selection Table
Part# # DAC Resolution (Bits) Input Data Resolution Max Oversampling (MHz) Standard Definition Prog Scan HDTV Component RGB/YPbPr CVBS/S-Video Price* (1000-4999)
AD723 n/a n/a - - X - - RGB only X $3.81
AD724 n/a n/a - - X - - RGB only X $6.15
AD725 n/a n/a - - X - - RGB only X $4.61
ADV7170 4 10 8 27 X - - X X -
ADV7171 4 10 8 27 X - - X X $5.46
ADV7172 6 10 8 27 X - - X X -
ADV7173 6 10 8 27 X - - X X $5.74
ADV7194 6 10 10 54 X X - X X $21.22
ADV7304A 6 14 - - - - - - - -
ADV7324 6 14 - - X X X - X -
ADV7340 6 12 10 297 X X X X X -
ADV7341 6 12 10 297 X X X X X $14.17
ADV7342 6 11 8 297 X X X X X -
ADV7343 6 11 8 297 X X X X X $7.74
ADV7344 6 14 10 297 X X X X X -
ADV7390 3 10 8 297 X X X X X -
ADV7391 3 10 8 297 X X X X X $4.05
ADV7392 3 10 10 297 X X X X X -
ADV7393 3 10 10 297 X X X X X $4.40
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* The pricing listed here is provided only for budgetary purposes as recommended list price in U.S. Dollars in the United States ex factor per unit for the stated volume. Pricing displayed for Evaluation Boards and Kits is based on 1-piece pricing.
** Pricing is currently unavailable. Click on the product number to see the Product Page for additional information.

Pricing, Packaging & Availability

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For detailed drawings and chemical composition please consult our  Package Site

Pin Count
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Price
The USA list pricing shown is for BUDGETARY USE ONLY, shown in United States dollars (FOB USA per unit for the stated volume), and is subject to change. International prices may differ due to local duties, taxes, fees and exchange rates. For volume-specific price or delivery quotes, please contact your local Analog Devices, Inc. sales office or authorized distributor. Pricing displayed for Evaluation Boards and Kits is based on 1-piece pricing.

Production Availability
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Due to environmental concerns, ADI offers many of our products in lead-free versions. For more information about lead-free parts, please consult our Pb (Lead) free information page.

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This is the list of Product Change Notifications (PCN) published on the web for this model. Click on the link to access PCN Information.Only select pre-2009 PCN�s are available on-line. To obtain a pre-2009 PCN, contact your ADI Sales Rep. For more information on ADI's PCN process, please visit our PCN Policy Statement page

*The USA list pricing shown is for BUDGETARY USE ONLY, shown in United States dollars (FOB USA per unit for the stated volume), and is subject to change. International prices may differ due to local duties, taxes, fees and exchange rates. For volume-specific price or delivery quotes, please contact your local Analog Devices, Inc. sales office or authorized distributor. Pricing displayed for Evaluation Boards and Kits is based on 1-piece pricing.
**Sample availability may be better than production availability. Please enter samples into your cart to check sample availability.