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ADV7344:  Multi-format Video Encoder Six 14-Bit Noise Shaped Video® DACs

Product Status:Production
Data
Sheet
ADV7344 Data Sheet Rev B, 02/2012 (pdf 1155kB)

Product Details

Product Status:Production
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The ADV7344 is a high speed, digital-to-analog video encoder in a 64-pin LQFP package. Six high speed, NSV, 3.3 V, 14-bit video DACs provide support for composite (CVBS), S-Video (YC), and component (YPrPb/RGB) analog outputs in either standard definition (SD), enhanced definition (ED) or high definition (HD) video formats.

The ADV7344 has a 30-bit pixel input port that can be configured in a variety of ways. SD video formats are supported over a SDR interface and ED/HD video formats are supported over SDR and DDR interfaces. Pixel data can be supplied in either the YCrCb or RGB color spaces.

The ADV7344 also supports embedded EAV/SAV timing codes, external video synchronization signals, and the I2C communication protocol.

In addition, simultaneous SD and ED/HD input and output is supported. 216 MHz (SD and ED) and 297 MHz (HD) oversampling ensures that external output filtering is not required, while full-drive DACs ensure that external output buffering is not required.

Cable detection and DAC auto power-down features keep power consumption to a minimum.

Applications

  • DVD recorders and players
  • High definition Blu-ray DVD players
  • HD-DVD players

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FEATURES and BENEFITS

  • 1.8V/3.3V interface support
  • 74.25 MHz 20-/30-bit high definition input support
  • 6 Noise Shaped Video (NSV) 14-bit video DACs
  • NTSC M, PAL B/D/G/H/I/M/N, PAL 60 support
  • NTSC and PAL square pixel operation
  • Multiformat video input support
  • Multiformat video output support
  • Macrovision® Rev 7.1.L1 (SD) and Rev 1.2 (ED) compliant
  • Simultaneous SD and ED/HD operation
  • EIA/CEA-861B compliance support
  • Programmable features
  • Copy generation management system (CGMS)
  • Closed captioning and wide screen signaling (WSS)

Functional Block Diagram for ADV7344

ADV7344 Diagram
Typical Applications and Other Diagrams

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Documentation

Title Content Type File Type
ADV7344: Multiformat Video Encoder Six 14-Bit Noise Shaped Video DACs Data Sheet (Rev B, 02/2012) (pdf, 1155 kB) Data Sheets PDF
ADV734x Design Support Files User Guides HTML
RAQs index Rarely Asked Questions HTML
Glossary of EE Terms Glossary HTML

Evaluation Kits & Symbols & Footprints

Evaluation Boards & KitsView the Evaluation Boards and Kits page for documentation and purchasing

Symbols and Footprints— Analog Devices offers Symbols & Footprints which are compatible with a large set of today’s CAD systems for broader and easier support.

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Price, packaging, availability

ADV7344 Model Options
Price Table Help

The USA list pricing shown is for BUDGETARY USE ONLY, shown in United States dollars (FOB USA per unit for the stated volume), and is subject to change. International prices may differ due to local duties, taxes, fees and exchange rates. For volume-specific price or delivery quotes, please contact your local Analog Devices, Inc. sales office or authorized distributor. Pricing displayed for Evaluation Boards and Kits is based on 1-piece pricing.

ADV7344 Evaluation Board
Model Description Price RoHS View PCN/ PDN Check Inventory/
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EVAL-ADV7344EBZ Status: Contact ADI Evaluation Board - Yes - Contact ADI

Pricing displayed is based on 1-piece. The USA list pricing shown is for budgetary use only, shown in United States dollars (FOB USA per unit), and is subject to change. International prices may vary due to local duties, taxes, fees and exchange rates.

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