Realizing an Immersive Cabin Experience
Over the past 100 years, the automotive industry has been defined by vehicle performance metrics like horsepower and torque, and the car’s primary purpose was tied closely to a means of transport.
Today, there is a growing expectation among consumers that the technologies and experiences in the home transfer seamlessly to the vehicle. This expectation is being compounded by technology advancements and growing adoption of ADAS and autonomous systems.
The next 100 years of the automobile will be defined by a more human-centric and experiential approach to vehicle design, one that puts immersive and personalized in-cabin experiences in the driver’s seat for vehicle purchase considerations.
How will the future of in-cabin technology, addressing audio, video, display, voice, etc., usher in this new expectation for automobiles?
Realizing an Immersive Cabin Experience
Over the past 100 years, the automotive industry has been defined by vehicle performance metrics like horsepower and torque, and the car’s primary purpose was tied closely to a means of transport.
Today, there is a growing expectation among consumers that the technologies and experiences in the home transfer seamlessly to the vehicle. This expectation is being compounded by technology advancements and growing adoption of ADAS and autonomous systems.
The next 100 years of the automobile will be defined by a more human-centric and experiential approach to vehicle design, one that puts immersive and personalized in-cabin experiences in the driver’s seat for vehicle purchase considerations.
How will the future of in-cabin technology, addressing audio, video, display, voice, etc., usher in this new expectation for automobiles?
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