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THE FUTURE OF IN-CAR CUSTOMIZATION

Software-defined vehicles (SDVs) are ushering in a new era of customization, allowing drivers to personalize their in-car experience. From tailored comfort settings and infotainment to advanced driver-assistance features and upgradeable software, OEMs are shifting their focus to the next level of personalization. With it, they are bringing to life the exciting possibilities of the user-defined vehicle.

By harnessing the power of data and artificial intelligence (AI), OEMs are poised to revolutionize the driving experience and deliver in-car experiences tailored to individual driver preferences and needs. As the industry evolves, we can expect advancements in in-car entertainment, immersive sound experiences, productivity tools, and content delivery. To stay competitive, OEMs must leverage over-the-air software updates to provide ongoing customer value and keep vehicles current with the latest features and technologies. At the same time, as OEMs collect driver data for personalization, they must also safeguard that data to maintain customer trust.

Paul Fernando from Analog Devices (ADI) recently joined a panel of industry experts, moderated by Patricia Nilsson of Frankfurt Correspondent at the Financial Times, to discuss the rapidly evolving landscape of in-car customization.

Featured Participants:

  • Patricia Nilsson, Frankfurt Correspondent, Financial Times
  • Paul Fernando, Director of Ecosystem Strategy, ADI
  • Alan Norton, Electronic Systems and Controls, McLaren Automotive
  • Benjamin Steinmetz, Product Experience Director Europe, NIO

Featured Video Segments:

Greatest Opportunity for User Customization

To set the stage, the opportunities for in-vehicle customization are compared to the almost unlimited options of a smartphone. Today’s driver may input their exact preferences tailored to their wants and needs. A car’s sensory framework is located all around the driver with SDV and spatial intelligence. The vehicle may offer both driver and passengers options that were unimaginable only a few years ago.

Striking the Right Balance on Hardware

The panel of experts explores the challenge of balancing hardware and software to meet customer demands. Paul Fernando highlights ADI’s 10BASE-T1S Ethernet to Edge Bus (E2B™) as an enabling technology. E2B manages the centralization of all software to power next-gen zonal architectures in software-defined vehicles, offering the flexibility to dynamically tailor software according to an OEM’s hardware requirements.

Closer Collaboration with OEMs

The advantages of working closely with OEMs from the outset of the design process are explored. Standardization is critical so that both collaborators and OEMs speak the same language across the ecosystem.

Considerations to Data Privacy

Balancing regulation and innovation can be challenging, particularly when considering the issue of data privacy and its relationship to user customization. As consumers become more accustomed to providing detailed personal preferences, the more their data must be handled with greater sensitivity.

Full-Length Panel Discussion

For the full story, listen to the entire panel session.