DRIVING AUTOMOTIVE INNOVATION WITH JLR

From road noise cancellation to advanced autonomy, today’s most significant technology trends all have applications in the automotive sector, and this is driving transformation across the industry. Join Shalini Palmer, Corporate Vice President EMEA, Analog Devices, Inc. (ADI), and Tobias Moch, Chief Procurement Officer, JLR, as they discuss the importance of collaboration and strategic partnerships in this rapidly changing landscape.

“No automotive player in the world can do this alone,” says Moch.

As the end customer demands more from automotive OEMs, companies like JLR must in turn rely upon strategic partners such as ADI to ensure excellence up the supply chain and help enable new capabilities. Watch to see how common values and a shared philosophy of business laid the foundation for ADI and JLR to flourish side by side through the years.

Featured Participants:

Shalini Palmer, Corporate Vice President EMEA, ADI
Tobias Moch, Chief Procurement Officer, JLR

Featured Video Segments:

An Evolving Industry
Supplier Excellence and the Creators’ Code
ADI and JLR: The Power of Collaboration
Full-Length Interview with Shalini Palmer and Tobias Moch

An Evolving Industry

“Automotive sits at the intersection of almost all technological advancement that we see in the world right now,” says Moch. He emphasizes that true automotive innovation must be nurtured through collaboration and strategic partnerships, not traditional siloed supplier relationships. Watch to learn more about JLR’s enterprise partnership model and how co-creation is critical in a constantly evolving industry.

Supplier Excellence and the Creators’ Code

What does it mean to put the customer at the heart of everything? Moch explains how this philosophy and JLR’s Creators’ Code shape their engagement with suppliers and strategic partners like ADI. ADI was honored to receive JLR’s Supplier Excellence Award in recognition of our shared efforts to drive excellence all the way up the supply chain.

ADI and JLR: The Power of Collaboration

JLR has championed the latest ADI automotive technology for more than a decade, leading to many shared firsts between the companies. “JLR can count on ADI in terms of technology and innovation, with our engineering groups working hand in hand,” says Moch. “JLR innovation, supported by ADI, is being found in road noise cancellation technology, as well as Ethernet to Edge Bus which is super important for the software-defined vehicle.”

Moch went on to explain how ADI offers the stability needed for JLR to continue serving end customers through the semiconductor crisis. Mutual values like the Creators’ Code are a cornerstone of ADI and JLR’s strategic partnership.