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BUILDING INDUSTRY RESILIENCY AND ACCELERATED EV ADOPTION

The electric vehicle industry has made notable progress over the past few years, but there are still opportunities to address lingering concerns about charging and battery reliability. Despite significant advancements in charging infrastructure, further optimization is still required to maximize battery health and enhance charging efficiency.

Collaborations between technology providers and OEMs are driving innovation. To accelerate EV adoption, the industry must also work with local policymakers to develop comprehensive investment strategies that focus on cost, performance, and reliability. Semiconductor manufacturers like Analog Devices (ADI) are playing a crucial role in developing system solutions and innovations to reduce battery costs, increase performance, and enhance reliability. Long-term investments in skills and capital are critical to help meet evolving market demands, promote broader EV adoption, and ensure the industry is well-equipped to handle the challenges ahead.

Join Roger Keen, General Manager, Battery Management Systems at ADI, and Tim Bradshaw, Global Tech Correspondent at the Financial Times, as they discuss key challenges and solutions for building a truly resilient industry.

Featured Video Segments:

EV Adoption and Battery Landscape


Players across the automotive industry continue to face the same concerns from consumers. Technology can certainly address the most common challenges, but to properly tackle the current lag in EV adoption, the ecosystem must focus on working together, from OEMs to hardware developers and beyond.

Increasing Development Speed


Technological advancements in electrification are critical to support the EV industry’s evolution, but agility is key to gaining momentum. Development processes are greatly streamlined when OEMs and technology partners are closely connected and working in tandem. Direct collaboration helps eliminate bottlenecks, shortens feedback loops, and drives faster, more efficient product delivery.

Focusing on EV Performance


Electrical impedance spectroscopy (EIS) can provide real-time data on battery performance throughout charging cycles, enabling the early detection of any discrepancies in charge, thereby mitigating potential safety risks and improving customer experience.

Battery vs. Charging Infrastructure


The discussion broaches differing priorities between the battery side and the infrastructure side of the EV industry. ADI offers technologies on both sides of the plug.

Getting a reliable charge is challenging. Working directly with OEMs, ADI has seen the challenge of limiting the charging performance because of the unknown: variability in the charging infrastructure. Technologies such as EIS adapt in real-time to these large variations, delivering a safer, high performance charge.

Full-Length Interview with Roger Keen and Tim Bradshaw


For the full story, listen to the full-length Fireside Chat with Roger Keen.