Welcome
The Analog Devices Resource Center is a central repository for all of the company's guidelines for brand and creative direction. It is a
valuable tool for ensuring that all employees, business and agency partners are using the correct brand assets and that the brand is
presented consistently across all communication channels.
Brand Guidelines
The ADI Brand Guidelines is the vocabulary that translates our brand narrative and identity into cohesive customer experience through a
set of messaging and design specifications and standards.
North Star
Experiences that Accelerate Breakthroughs
We believe that humankind's most difficult problems are solvable. So, whether it be by providing users with physical technology or strategic partnership,
we aim to design products, experiences and communications that spark breakthroughs in service of solving the world's greatest challenges.
Design Pillars
Human Driven & Expertly-Engineered
Design pillars are the unifying principles that inform how we think and work. These high-level experience design principles should help teams
make decisions based on brand and user needs with implications ranging from experience and design to technology and content.
Our experiences are ethical & kind
We always work to do the right thing through our design - whether it's for people or the planet.
That means we meet users at their level, treat them with respect, prioritize inclusivity & accessibility and purposefully design to solve challenges
Our experiences are simply efficient
Even though we tackle complex challenges, our design or experiences never feel complicated.
We simplify wherever possible and rely on user research to make experiences that feel helpful, effective and seamless for users.
Our experiences are dynamic & flexible
Our experiences are energized and adaptable in order to keep up with the ever-changing landscape around us & complex client challenges.
Our design encourages user interaction to create collaborative experiences and custom solutions.
Our experiences are technically advanced
We operate on the edge - leading development in technology. So, our designs and experiences reflect our fully-considered, high-tech offerings.
Not only is our process informed by user research, our design is inspired by technology, so we feel as advanced as our solutions.
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Brand Support