Digital Experience Guidelines
The Digital Experience Guidelines provide the design specifications, standards and assets we use to effectively express the ADI brand through our digital products. By adhering to these guidelines, we’re able to provide a positive and cohesive customer experience across distinct ADI touchpoints.
An Introduction to Accessibility
We believe that anyone - regardless of ability should have access to the tools and guidance that accelerates breakthroughs.
So we aim to design for the highest levels of web accessibility, creating experiences that are ethical and kind - ones that meet people where they are and treat them with the utmost respect.
Aside from our core beliefs related to accessibility, it's important to reach baseline standards to keep our digital experience legally compliant and protected from lawsuits in accordance with the Americans with Disabilities Act.
For more in-depth accessibility guidelines, please refer to the Web Content Accessibility Guidelines (WCAG 2.1) and other resources listed below.
What is accessibility?
Digital accessibility refers to the practice of building digital content that can be used by people with disabilities. This can apply to websites, mobile apps, desktop apps, video games, electronic documents and more.
Disabilities may fall into one or multiple of the following categories:
- Permanent - When people have a disability such as loss of limb, sight, hearing or speech (i.e. blindness).
- Temporary - When a person has a short-term injury that impacts the way they interact over a limited period of time (i.e. a person with cataracts).
- Situational - When people move through environments or encounter a situation which may limit their ability (i.e. bright sunlight).
The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.
Who is responsible for Accessibility?
No single discipline at ADI is solely responsible for ensuring our experiences are accessible. Instead, this important responsibility is shared by writers or content creators, UX designers, UI developers and testers.
What are ADI's standards for accessibility?
ADI follow the WCAG 2.0 Level AA created by the World Wide Web Consortium (W3C), which were created through international consensus. The four principles we follow include:
- Perceivable - It can be perceived by at least one of a person's senses.
- Operable - All interactions are operable through a variation of input methods.
- Understandable - Information and operation of the interface must be understandable.
- Robust - Content can be interpreted by a variety of assistive technologies and withstand changes in these technologies.
How should you get smart on accessibility?
Regardless of what kind of experience you're designing, there are in-depth and up-to-date guidelines to improve accessibility. Please refer to the more robust Making Documents Compliant with ADA and the Accessibility Checklist Decks.