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Marketing, Analytics & Advertising Solutions

ADI uses several different third-party marketing, analytics, performance, and advertising technology solutions to provide an optimized customer experience on analog.com. The solutions used are listed below and will be updated as we continue to evolve and improve our customers’ digital experience.

ADI uses these technologies for advertising and analytics purposes, such as to identify returning business visitors and display customized content. For more information on how to adjust your browser settings to delete or control cookies, please visit http://www.aboutcookies.org. For information on how to control internet-based advertising, please visit http://optout.aboutads.info.


Analytics / Performance

Adobe Analytics:
Understand and improve website usage and marketing campaign performance.
Personal Data: IP Address, Email, website usage behavior

iPerceptions:
Collect feedback on website performance from our visitors.
Personal Data: Email, IP Address

SessionCam:
Understand usability problems and help improve customer experience on our website.
Personal Data: IP Address, mouse clicks, movements

Demandbase:
Enrich website usage data with company information based on IP address.
Personal Data: IP Address

Brightcove:
Understand video content usage.
Personal Data: IP Address, analog.com video usage behavior

Lithium:
Understand and improve EngineerZone community usage.
Personal Data: IP Address, EngineerZone UserName, Email, EngineerZone community usage behavior

Eloqua:
Understand and improve website usage and marketing campaign performance.
Personal Data: IP Address, Email, First Name, Last Name, Job Title, Phone Number, Company Name and Location, website and email usage behavior


Targeting/Profiling - Advertising

Google Adwords:
Track and improve marketing campaign performance, improve user experience through offering more relevant content.
Personal Data: Unique cookie identifier, analog.com page views

Google Retargeting:
Track and improve marketing campaign performance, ability to re-message website visitors. Improve user experience through offering more relevant content.
Personal Data: Unique cookie identifier, analog.com page views

RhythmOne (formerly known as RadiumOne):
Track and improve marketing campaign performance, ability to re-message site visitors.
Personal Data: Unique cookie identifier, analog.com page views

Newbase:
Track and improve marketing campaign performance, ability to re-message site visitors.
Personal Data: Unique cookie identifier, analog.com page views

Sizmek:
Track and improve marketing campaign performance, ability to re-message site visitors.
Personal Data: Unique cookie identifier, analog.com page views

Dynadmic:
Track and improve marketing campaign performance, ability to re-message site visitors.
Personal Data: Unique cookie identifier, analog.com page views

Bidtellect:
Track and improve marketing campaign performance, ability to re-message site visitors.
Personal Data: Unique cookie identifier, analog.com page views

Quantcast:
Track and improve marketing campaign performance, ability to re-message site visitors.
Personal Data: Unique cookie identifier, analog.com page views

Baidu:
Track and improve campaign performance, ability to re-message site visitors.
Personal Data: Unique cookie identifier, analog.com page views


Targeting/Profiling - Social Media

Facebook:
Track and improve campaign performance, ability to re-message site visitors.
Personal Data: Unique cookie identifier, analog.com page views

LinkedIn:
Track and improve campaign performance, ability to re-message site visitors.
Personal Data: Unique cookie identifier, analog.com page views

Twitter:
Track and improve campaign performance, ability to re-message site visitors.
Personal Data: Unique cookie identifier, analog.com page views