Senior Vice President, Worldwide Sales and Digital Marketing
Martin Cotter was appointed Senior Vice President, Worldwide Sales in 2016. In this role, Mr. Cotter leads ADI’s sales and marketing team as they build strong, collaborative partnerships with customers and help them deliver differentiated products in the Communications, Industrial, Automotive, Healthcare, and Consumer markets.
Mr. Cotter, who joined ADI in 1986 as a design engineer, has led some of the company’s highest-growth business segments, in addition to holding a variety of roles in engineering and product line management. Mr. Cotter brings a wealth of domain expertise and experience in helping customers solve their toughest signal processing challenges. As vice president of ADI’s Communications business, Mr. Cotter worked closely with customers to understand their system level problems and guide technology development for high-speed radio solutions that enabled the worldwide deployment of 4G/LTE networks. In his most recent role as Vice President of ADI’s Internet of Things (IoT), Healthcare, and Consumer Business Units, he was responsible for the development of market-leading high dynamic range and ultra-low power signal processing technology, as well as sensors, algorithms, micro-controllers, connectivity, and power management solutions that enable embedded systems and the portability and advanced features that consumers are seeking. In particular, Mr. Cotter has been instrumental in defining ADI’s strategic direction for the evolving IoT market, as we seek to apply our expertise in signal processing, sensors, and connectivity to enable smart factories, smart buildings, advances in healthcare, and much more. Mr. Cotter’s track record in driving business growth, coupled with his engineering background and decades of experience overseeing the development of technologies, systems, and solutions, provide the foundation needed to drive an even higher level of engagement and impactful innovation that keep our customers ahead of what’s possible.
Mr. Cotter earned Bachelor of Engineering, Master of Engineering, and Master of Business Administration degrees from the University of Limerick.