ADI Logo

The ADI logo comes from a longstanding tradition, the amplifier symbol born from our foundation in engineering. Our identity and strategy embraces that tradition and amplifies it with a brand suite of media inspired by our heritage.

We aim to make our mark as simple and clear as possible, so users immediately know - with a quick glance - that they're doing business with ADI.

These rules and specifications are ultimately intended to make the logo as legible as possible, creating an efficient, seamless experience for users and and a consistent presence for our brand across digital properties.

Logo

• We primarily use the logo and wordmark without the “Ahead of What's Possible” tagline in digital properties to ensure clear design hierarchy.
• The primary and preferred appearance is the blue logo. This should be used in all digital applications whenever possible on lighter color backgrounds where screen real estate is clear and simple to keep it as legible as possible such as a white, light, textured or photography backgrounds with plenty of contrast. Avoid placing the logo on busy or complex backgrounds or images to keep it as legible as possible.
• The reverse logo should be used with dark backgrounds that would compromise readability of the full color logo. Use only when it is impossible to adjust the background to accommodate the blue logo.
• The black logo should only be used where color is restricted and the use of the blue logo or the reverse logo is impossible.

Clear Space

• We like our logo to stand out, so make sure it's of a certain size with a minimum amount of clear space surrounding it.
• Clear space is defined as the ½ the height or width of the square amp symbol in the ADI logo. Keep this area free of copy, imagery, and other detail that may interfere or clutter a clean presentation of our brand identity.

Minimum Size

• The minimum size of the ADI logo is the smallest that the logo can be reproduced without losing critical detail.

Min. size for screen applications: 15px

Improper Usage

The examples shown here illustrate some, but not all, unacceptable uses of the ADI logo. If there are any questions or concerns on a particular usage application, please consult with Analog Brand team for guidance and approval.

Do not use unapproved color combinations.

Do not change the proportions or fill the amp triangle with any color, including white.

Do not apply a drop shadow to the logo.

Do not alter or distort the original configuration of the logo in any way.

Do not align the logo to the outer or inner edges of the page.

Do not crop or bleed the logo.

Do not change the color, move, retype or replace the tagline.

Do not change the opacity.

Do not use the logo as a keyline.

Do not use the logo as a mask.

Brand Family Architecture

• ADI's brand family architecture is used to clarify the relationship of our capabilities, technologies, and systems as cohesive branches of the parent ADI brand. Analog Devices leverages decades of equity built on the strength of our corporate name, “Analog Devices” and “ADI,” to add the value of our reputation and brand recognition to our core products and services.
• Please refer to the brand guidelines for more information on Brand Family Logos usage and strategy.

Examples