ANALOG DEVICES BECOMES A PLATINUM MEMBER OF THE EMBEDDED VISION ALLIANCE

The Embedded Vision Alliance is an industry organization committed to empowering engineers to design systems that understand their environments through visual means

Norwood, MA (03/29/2012) - (BUSINESS WIRE)-- Analog Devices, Inc.,a global leader in high-performance semiconductors for signal processing applications, today announced that it has upgraded its membership in the Embedded Vision Alliance to the platinum level, strengthening its commitment to the premier organization for driving the adoption of embedded vision technology. A member from the beginning (May 31, 2011), Analog Devices

“We are honored that Analog Devices has expanded its commitment to the Embedded Vision Alliance,” said Jeff Bier, founder of the Alliance. “Analog Devices is a pioneer in embedded vision applications. We are excited to have the opportunity to work more extensively with the Analog Devices team to help engineers incorporate embedded vision capabilities into their products.”

ADI’s embedded vision signal chain components such as digital signal processors, encoders, decoders, HDMI transceivers, amplifiers, and special power management ICs, facilitate the deployment of a broad range of vision-based applications. These include advanced driver assistance systems (ADAS) that make our cars safer, industrial applications such as barcode readers that can re-construct a damaged image, security systems that automatically identify intruders and more.

“Analog Devices has a great history in developing innovative video technologies and looks to do the same for the many new and emerging embedded vision based applications,” said Colin Duggan, director of marketing for the Processor Technology Group at Analog Devices. “By providing affordable, high performance, low power components, like the newly introduced Blackfin® ADSP-BF609 and ADSP-BF608 processors, we intend to drive broader adoption of sophisticated, multi-function analytics into many levels of embedded vision applications.”

Founded in 2011 and led by BDTI, the Embedded Vision Alliance is a membership-based organization dedicated to inspiring and empowering system designers and application developers to adopt embedded vision technology. As an industry-wide collaboration, the Alliance provides the practical information required to effectively incorporate embedded vision technology in new product designs, making products more intelligent and aware of their environments.

About the Embedded Vision Alliance

The Embedded Vision Alliance was launched in May of 2011, and now has 19 sponsoring member companies: AMD, Analog Devices, Apical, Avnet Electronics Marketing, BDTI, CEVA, Cognimem, CogniVue, Freescale, IMS Research, Intel, MathWorks, Maxim Integrated Products, NVIDIA, National Instruments, Omek Interactive, Texas Instruments, Tokyo Electron Device, and Xilinx. The first step of the Embedded Vision Alliance was to launch a website at www.Embedded-Vision.com. The site serves as a source of practical information to help design engineers and application developers incorporate vision capabilities into their products. The Alliance’s plans include educational webinars, industry reports, and other related activities. Everyone is free to access the resources on the website, which is maintained through member and industry contributions. Membership information is also available at the site.

Blackfin is a registered trademark of Analog Devices, Inc.

About Analog Devices

Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices is included in the S&P 500 Index.

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Editor's Contact Information:

Doug Bartow
336-605-4145

doug.bartow@analog.com

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