BLACKFIN ENABLES H.264 VIDEO IN NEXT GENERATION SET-TOP BOX

USDTV set-top box uses Analog Devices’ Blackfin processor to deliver twice the channel count and superior video quality to its customers.

Norwood, MA (05/18/2006) - Analog Devices, Inc. (NYSE: ADI), a global leader in high-performance semiconductors for signal processing applications, today announced that its Blackfin® processor was selected by U.S. Digital Television (USDTV) LLC, a leading provider of alternative cable television, to handle the digital video transcoding for its set-top box. By using the Blackfin to transcode H.264 to MPEG-2, USDTV was able to reduce video bandwidth by 50 percent, enabling USDTV to include more channels.

Founded in 2003 as the first “over the air” terrestrial digital subscription TV service in the United States, USDTV provides its service through the digital signals of the company’s local broadcast partners and provides all the local stations and national networking programming from ABC, CBS, FOX, and NBC, along with the USDTV cable networks. The core programming is available for $19.95 a month, offering consumers a considerable savings over cable and satellite television.

"The Blackfin processor enabled us to deliver DVD-quality video at a low cost,” said Garry Paxinos, Senior Vice President, Engineering, and Chief Technologist, USDTV. “At less than $.02/MIPS, the Blackfin dual core processor provided the cost savings and the audio and video processing power we needed to upgrade our installed customer base to support H.264.”

“The BF561 was designed with solutions like USDTV’s set-top box in mind,” said John Croteau, General Manager, Convergent Platforms and Services Group, Analog Devices. “In addition to being about to encode and decode H.264 video algorithms, the BF561 offers the security and industry-leading cost per MIP that makes it an ideal solution for platforms such as USDTV’s.”

A Convergent Future Demands Blackfin-Class Processing
Analog Devices’ Blackfin embodies a new breed of 16/32-bit embedded processor with the industry’s highest performance and power efficiency for applications where a convergence of capabilities – multi-format audio, video, voice and image processing; multi-mode baseband and packet processing; and real-time security and control processing – are critical. It is this powerful combination of software flexibility and scalability that has gained Blackfin widespread adoption in convergent applications such as digital home entertainment; networked and streaming media; automotive telematics and infotainment; and digital radio and mobile TV.

About Analog Devices
Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Celebrating 40 years as a leading global manufacturer of high-performance integrated circuits used in analog and digital signal processing applications, Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices' common stock is listed on the New York Stock Exchange under the ticker “ADI” and is included in the S&P 500 Index.

Blackfin is a registered trademark of Analog Devices, Inc.

Editor's Contact Information:

Jessen Wehrwein
781-461-3337

jessen.wehrwein@analog.com

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