FISHMAN AFX PEDALS SOUND SWEET WITH BLACKFIN

Acoustic guitar pedals keep the music coming with 32-bit audio processing and long battery life

Norwood, MA (03/03/2008) - Playing unplugged is the essence of making music with an acoustic guitar -- one big reason acoustic musicians have had relatively few choices in effects processors, while plugged-in electric guitarists have so many. With the help of Analog Devices’ Blackfin processor, Fishman Transducers, Inc. specifically designed its AFX pedals to play right to what acoustic musicians want: tonal nuances, rich natural sound, and many hours of unplugged operation on stage and in studio.

Recognized as a premier designer and manufacturer of acoustic amplification products for more than 25 years, Fishman needed highly energy-efficient performance for the AFX pedals because they would be powered by the 9-volt battery that musicians prefer. (Wall-mount adaptor operation is optional.)

Fishman uses the Blackfin ADSP-BF532 running at a power-conserving 169MHz (well below the processor’s 400MHz maximum) to perform 32-bit audio effects processing in its AFX pedals. Because Blackfin integrates microcontroller functionality as well as digital signal processing (DSP), there was no need to add a separate microcontroller unit (MCU) that would have subtracted from battery life.

With a standard alkaline 9-volt battery, a guitarist can look forward to some 20-25 hours of operation. Using a lithium 9-volt approximately doubles that time, according to Fishman. That allows the AFX line to operate significantly longer between battery changes than the six or seven hours that players have come to expect from other digital effects pedals.

Available in three models -- Chorus, Delay, and Reverb -- the AFX pedals premiered on the market in October 2007. They build on a module initially developed for Fishman’s digital Aura Acoustic Imaging guitar preamp: a compact printed circuit-board known inside the company as the “sugar pack,” because it is about the size of a sweetener packet.

The flexible Blackfin-based module provides Fishman with a foundation for introducing other digital products. Having created the “sugar pack,” the company is able to focus on developing new features and delivering high quality products, while benefiting from the economy of scale that results from starting with a standardized base.

“Our AFX pedals preserve the sound of the acoustic instrument while giving the player choices for different effects to add to the music. Their 32-bit audio processing is a cut above in digital acoustic effects pedals, but you can be that sure players wouldn’t be excited if they had to change batteries every performance,” said David Fournier, director of product development, Fishman. “That’s why now, when Fishman has a digital product, we are using Blackfin. No other processor we compared could match the power efficiency.”

“Fishman is designing for innovation with its Blackfin-based module. The results have made themselves heard in their digital acoustic imaging, and once again in these effects processors,” said Jerry McGuire, vice president, General Purpose DSP, Analog Devices, Inc. “And with my background as an engineer and a guitar player, it’s gratifying to know that digital products can add to the music while letting you play unplugged for many hours at a time.”

About Analog Devices
Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Celebrating over 40 years as a leading global manufacturer of high-performance integrated circuits used in analog and digital signal processing applications, Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices' common stock is listed on the New York Stock Exchange under the ticker “ADI” and is included in the S&P 500 Index.

Blackfin is a registered trademark of Analog Devices, Inc. All other trademarks included herein are the property of their respective owners.

Editor's Contact Information:

Jessen Wehrwein
781-461-3337

jessen.wehrwein@analog.com

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