ANALOG DEVICES’ BLACKFIN® PROCESSOR POWERS $150 LITECOMPUTER

ADI’s advanced processor enables innovative developer of new IP-based computing devices to offer critical business, multimedia and VOIP applications without security and maintenance issues.

Norwood, MA (01/08/2007) - Despite obvious appeal, the market for low-cost computing has yet to spawn a device capable of fulfilling its enormous potential. The world’s most successful technology companies and most respected academic institutions have tried to solve this “puzzle,” but an Atlanta-based startup, Lite Appliance, Inc., has teamed with Analog Devices, Inc. (NYSE: ADI) to break the mold.

Lite Appliance’s new LiteComputer is a $150, IP-enabled device that uses Analog Devices’ Blackfin processor to offer the business, entertainment and Internet-telephony applications users require without the security and maintenance issues of today’s “personal computers.” The LiteComputer will debut at the Consumer Electronics Show in Las Vegas, January 8-10, 2006.

The LiteComputer’s Blackfin processors handle all networking, video, audio and audio processing, providing the power behind:

  • An Internet browser to run online business applications such as Google Docs and Spreadsheets or the ThinkFree suite, as well as view websites, get email and download music and videos
  • A media player to playback music and videos
  • Instant messaging to stay in immediate contact with friends, family and co-workers
  • A VoIP softphone to take advantage of low-cost Internet calling.
  • “Security, stability and worry-free, low-cost computer ownership were our vision for the LiteComputer,” said Simon van Roosendaal, Chief Executive Officer of Lite Appliances. “Choosing ADI’s Blackfin processor as the foundation for our hardware platform allowed us to focus on adding value in the operating system and applications required to deliver on those goals.”

    The LiteComputer has no hard drive, utilizes "instant on/off" flash memory, and runs on a proprietary operating system, rendering it invulnerable to Windows-centric viruses and worms. In addition to its Blackfin processors, the LiteComputer also uses ADI’s audio and video compression technology to optimize its multimedia capabilities by reducing bandwidth and memory storage requirements.
    “The LiteComputer is a breakthrough application for Blackfin, but as yet another market evolves toward convergence, it’s really no surprise to find Blackfin processors at the core of a low-cost PC,” said Jerry McGuire, General Manager, Convergent Platforms and Services Group, Analog Devices. “We look forward to working with many more innovative companies like Lite Appliances to enable new classes of devices and applications.”

    A Convergent Future Demands Blackfin-Class Processing
    Analog Devices’ Blackfin processor embodies a new breed of 16/32-bit embedded processor by achieving the industry’s highest performance and power efficiency for applications where a convergence of capabilities – multi-format audio, video, voice and image processing; multi-mode baseband and packet processing; and real-time security and control processing – are critical. A powerful, scalable software-programmable architecture that blends microcontroller (MCU) and digital signal processing (DSP) capabilities in one integrated chip, the Blackfin has gained widespread adoption in convergent applications such as digital home entertainment; networked and streaming media; automotive telematics and infotainment; and digital radio and mobile TV.

    About Lite Appliances
    Lite Appliances is an innovative developer of connected devices that harness the power of the Web and provide convenient access to news, telephone service, email, media including audio and video, and other popular Internet applications. For more information, visit www.liteappliances.com. Contact: Jack Knocke 678-384-4444 jknocke@liteappliances.com

    About Analog Devices
    Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Celebrating 40 years as a leading global manufacturer of high-performance integrated circuits used in analog and digital signal processing applications, Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices' common stock is listed on the New York Stock Exchange under the ticker “ADI” and is included in the S&P 500 Index.

    Blackfin is a registered trademark of Analog Devices, Inc. All other trademarks are the property of their respective owners.

    Editor's Contact Information:

    Jessen Wehrwein
    781-461-3337

    jessen.wehrwein@analog.com

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