Shanghai, China (08/28/2007) -
Analog Devices, Inc. (NYSE: ADI), a global leader in high-performance semiconductors for signal processing applications, today announced the new company name for its regional headquarters in Shanghai, Analog Devices (Shanghai) Co., Ltd. [亚德诺半导体技术（上海）有限公司].
This announcement demonstrates the company’s long-term commitment to the Greater China and Asia Pacific market and strengthens the company’s image as a semiconductor company with innovative products in analog semiconductor components, including analog-to-digital and digital-to-analog converter technology and high-performance amplifier technology where ADI leads the industry. In addition, the new name reflects the company’s commitment to leverage other signal processing technologies to help our customers design innovative systems products. These technologies include digital signal processing (DSP), Radio Frequency (RF) and Micro-electronic Mechanical Systems (MEMS).
Mr. Howard Cheng, who remains as Vice President for the company’s Greater China operations, will continue to be responsible for the headquarters in Shanghai, the Beijing and Shenzhen branch offices, the sales office in Taipei, the supporting office in Hong Kong, as well as ADI’s design and applications engineering centers in Beijing and Shanghai.
“Our new company name Analog Devices (Shanghai) Co., Ltd. [亚德诺半导体技术（上海）有限公司] is particularly significant because of the new name’s meaning in Chinese. We are not only a company recognized by customers for analog technology, but also a company expert in signal processing applications solutions across diversified consumer, communications, medical, transportation, and industrial applications. It is also indicative of the company’s growth and the evolving breadth and depth of our offerings in the region,” said Mr. Howard Cheng, VP of Greater China.
“Our regional headquarters were established in Shanghai in June 2005. Since then, we have been successfully delivering high performance signal processing solutions to a broad spectrum of customer applications in the Greater China region, focusing on markets such as advanced TV, wireless infrastructure, handsets, automotive, portable media, factory automation, and scientific and medical instrumentation.”
The new company name signifies ADI’s mission of meeting the increasing performance demands of diversified customers in Greater China and providing them with world-class signal processing performance. A strong and clear corporate identity will certainly enhance the company’s competitive advantage in the region.
Analog Devices (Shanghai) Co., Ltd. [亚德诺半导体技术（上海）有限公司] is located in Shanghai serving as the regional headquarters of Analog Devices, Inc. in Asia Pacific. It is a registered company by Analog Devices in China.
About Analog Devices
Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Celebrating over 40 years as a leading global manufacturer of high-performance integrated circuits used in analog and digital signal processing applications, Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices' common stock is listed on the New York Stock Exchange under the ticker “ADI” and is included in the S&P 500 Index.