Named the Ultimate Product of the Year in RF/Microwave, Othello-G enables the world’s smallest radio for GSM/GPRS wireless handsets.

Norwood, MA (04/06/2006) - Analog Devices, Inc. (NYSE: ADI), a global leader in high-performance semiconductors for signal processing applications, today announced that its innovative Othello®-G GSM/GPRS transceiver has won an EE Times Annual Creativity in Electronics (ACE) Award. The Othello-G transceiver was named the Ultimate Product of the Year in RF/Microwave at the EE Times ACE Awards Gala on April 4, 2006, as part of the Embedded Systems Conference Silicon Valley, the largest electronic systems design event in North America.

Representing unparalleled levels of integration, the Othello-G radio chip enables the world’s smallest radio for GSM/GPRS wireless handsets. Othello-G shrinks a complete quad-band radio for cellular telephones to a mere 1.5 square centimeters – 30 percent smaller than anything available on the market today. The Othello-G radio design also uses approximately 75 percent fewer components than its predecessor, leading to significant reductions in bill-of-materials (BOM) costs for cellular handset designers.

“Analog Devices wins this year’s Ultimate Product Award in the RF/Microwave category for achieving breakthroughs in RF integration and designing a transceiver which enables the smallest GSM/GPRS radio available on the market today,” said Brian Fuller, publisher and editor in chief of EE Times.

“To have Othello-G recognized by EE Times, one of the industry’s most respected trade journals, with an ACE Award is truly an honor,” said Christian Kermarrec, vice president, RF and wireless systems, Analog Devices, Inc. “We are extremely proud of the legacy of innovation that our Othello family has brought to the wireless communications industry over the past seven years, starting with successfully delivering the world’s first open-market, direct-conversion radio chipset to now providing unprecedented levels of integration and size reduction offered today by Othello-G.”

ACE Awards for Ultimate Products of the Year are awarded to the most significant products introduced in the last 12 months in each of seven categories, including Analog ICs, Processor/Memory, IP&E, Logic Interface & Programmable Logic, Power, RF/Microwave, and Test/Measurement, as determined by large-scale peer review. Finalists in each category were chosen by qualified readers of EE Times and eeProductCenter on a quarterly basis via electronic balloting, from a list of 10 nominees submitted to readers by expert editors with accompanying editorial reviews. Winners in each category were selected by vote by more than 300 qualified EE Times readers from a set of six finalists in each category.

The EE Times ACE Awards were created to recognize the people, companies and products that show leadership in the electronics industry, honoring those who are leading the way and making positive contributions -- the real innovators of technology. Finalists were evaluated by a prestigious panel of judges, comprised of the leading voices of academia, industry and Wall Street executives. Awards were presented at the EE Times ACE Awards Gala on April 4, 2006, during CMP Media's Embedded Systems Conference Silicon Valley.

Analog Devices’ Othello-G Radio
The Othello-G radio (part number AD6548) is a single-chip solution combining all the radio and power management functions for an ultra-compact, cost-effective GSM/GPRS radio. The only external components required for a complete radio design are the receive SAW (surface acoustic wave) filters, power amplifier, transmit/receive switch, and a few passives. Othello-G features four fully integrated programmable gain differential LNAs (low-noise amplifiers) for full quad-band (GSM850/900/1800/1900) support. Othello-G uses a single integrated LO (local oscillator) VCO (voltage control oscillator) for both receive and transmit circuits. The synthesizer lock times are optimized for GPRS applications up to and including class 12. To dramatically reduce the radio BOM, the synthesizer integrates a loop filter and incorporates a complete reference crystal calibration system. Analog Devices’ Othello-G radio is available now.

The Othello-G radio also complements Analog Devices’ family of SoftFone® baseband chipsets for wireless terminals. Analog Devices’ SoftFone chipsets are entirely RAM-based, thereby providing handset manufacturers with the flexibility to support changes in cellular standards and/or customize features and options for a wide range of phones by simply changing software and without the need to add new hardware. Together, SoftFone and Othello enable substantial BOM savings while maintaining flexibility, providing benefits to handset manufacturers and operators.

About CMP Media's Electronics Group
The CMP Media Electronics Group is the premier technology and business media brand serving the information needs of the creators of technology worldwide. Offering a full suite of products and services to reach electronics technology professionals throughout the world, CMP Media's Electronics Group delivers the most targeted audience and actionable information to marketers in the electronics technology community. Each month, CMP Media’s Electronics Group delivers more than 1 million copies of its print publications, including EE Times, to subscribers in 55 countries and online visitors from 100 countries view more than 7.5 million pages on its Web sites including EE Times Online and TechOnLine. More than 35,000 decision makers from 48 countries attend its events such as Embedded Systems Conferences each year in North America, China, Taiwan and Europe.

About CMP Media
Through its market-leading portfolio of trusted information brands in the technology, healthcare and lifestyles industries, CMP Media has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment. CMP Media is a subsidiary of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

About Analog Devices
Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Celebrating 40 years as a leading global manufacturer of high-performance integrated circuits used in analog and digital signal processing applications, Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices' common stock is listed on the New York Stock Exchange under the ticker “ADI” and is included in the S&P 500 Index.

Othello and SoftFone are registered trademarks of Analog Devices, Inc. All other trademarks included herein are the property of their respective owners.

Editor's Contact Information:

Colleen Cronin
(781) 937-1622

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