ANALOG DEVICES ENABLES HITACHI WIRELESS VIDEO HUB TO DELIVER RICH HD ENTERTAINMENT TO LCD HDTVS

ADI’s Advantiv advanced television solutions enable Hitachi’s wireless video hub to deliver crystal-clear HD video content wirelessly to its ultra-thin Wooo UT flat-panel HDTVs.

Norwood, MA (05/29/2008) - Analog Devices, Inc. (NYSE: ADI), a global leader in high-performance semiconductors for signal-processing applications, today announced that Hitachi, Ltd., (NYSE: HIT / TSE: 6501) is using ADI’s Advantiv™ advanced television solutions ICs to drive high-end wireless functionality, flexibility and seamless high-definition (HD) connectivity in Hitachi’s new consumer wireless transmission hub, the TP-WL700H. Available exclusively in Japan, Hitachi’s TP-WL700H is a stand-alone device that is designed specifically to deliver high-definition (HD) entertainment content wirelessly to Hitachi’s Wooo UT LCD-TV models. In Hitachi’s new wireless video hub, ADI’s Advantiv advanced television solutions ICs are used to accurately reproduce and transmit the same rich HD viewing experience consumers expect with a wired HDMI™ (high-definition multimedia interface™) connection – only delivered wirelessly and without the hassle and expense of cables.

“As demand for wireless digital entertainment increases, ADI’s signal processing technology plays an important role in helping Hitachi realize many of its pioneering ideas,” said Bill Bucklen, director, Advanced Television Segment, Analog Devices. “ADI’s broad portfolio of audio and video signal processing solutions helped Hitachi deliver a compelling HD viewing experience for their Wooo UT LCD-TV customers.”

Hitachi’s TP-WL700H wireless unit, which employs UWB (ultra wide band) wireless technology, uses three Advantiv advanced television solutions ICs to provide enhanced HD video compression, decompression and transmission technology.

“Analog Devices is pleased to play a role in this revolutionary new technology that will shape the way consumers view wireless HD content on flat-panel TVs,” said Bucklen. “As the HD video format continues to flourish, manufacturers such as Hitachi are taking advantage of the wide range of functions from our Advantiv advanced television solutions portfolio, whose high-performance, multiformat audio and video connectivity and processing solutions offer exciting new functionality.”

Hitachi’s wireless hub leverages several video and audio solutions from ADI’s Advantiv advanced television solutions portfolio. Analog Devices’ ADV216 Wavescale™ compression technology video CODEC is a key enabler of high quality, wireless HD video. The CODEC’s low-latency and scalable resolution produces stunning HD video – without requiring external memory. ADI’s Wavescale compression technology significantly reduces the impact of errors that can occur during transmission, resulting in the delivery of flawless HD entertainment to a Wooo UT HDTV – without running any new wires. The Hitachi TP-WL700H also leverages Analog Devices’ wireless HDMI reference design that allows multiple entertainment HD sources to be connected wirelessly to a single Wooo UT HDTV.

Analog Devices’ ADV7441A video decoder with integrated HDMI receiver and AD9389B HDMI and DVI™ (digital visual interface) transmitter enable Hitachi’s wireless unit to support high-resolution HDTV formats up to 1080i in addition to high fidelity audio formats.

With monitors as thin as 35 mm, Hitachi Wooo UT series flat-screen LCD HDTVs are available in three models, the 42-inch UT42-XV700, the 37-inch UT37-XV700, and 32-inch UT32-HV700B/W/R/A. All are compatible with Hitachi’s optional TP-WL700H wireless unit.

About Advantiv Advanced Television Solutions Analog Devices' Advantiv advanced television solutions are used in the world’s leading consumer electronics brands, enabling the latest products to deliver the true-to-life audio and video quality that discriminating consumers have come to expect everywhere, every time. Supported by ADI’s system-level experts, ADI’s Advantiv advanced television solutions portfolio drives high-definition systems, including plasma and LCD HDTVs, Blu-ray™ disc players, digital video recorders (DVRs), audio/video receivers (AVRs), and the HD interconnects that carry content between them. The broad range of Advantiv advanced television solutions enable high-performance functionality and features to meet all consumer electronics price points. For more information on the ADI portfolio, please visit www.analog.com/pr/advantiv.

About Analog Devices

Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices is included in the S&P 500 Index.

Advantiv and Wavescale are trademarks of Analog Devices, Inc. All other trademarks included herein are the property of their respective owners

Editor's Contact Information:

Sue Martenson
781-937-1989

sue.martenson@analog.com

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