ANALOG DEVICES' AUDIO/VIDEO FRONT-END ENABLES CINEMA-QUALITY SOUND AND PICTURE IN HOME THEATER DESIGNS

Indianapolis, IN (09/08/2011) - Analog Devices, Inc. (ADI) announced today a highly integrated AV (audio/video) front-end for home theater designs that depend on superior AV processing and HDMI® (High-Definition Multimedia Interface) Specification version 1.4 support for 3D display resolutions. ADI's ADV7850 complete AV front-end is designed for improving video image, color quality and audio clarity in advanced HD (high-definition) systems, including HDTVs, AV receivers, video switchers and projectors. The ADV7850 joins ADI's extensive portfolio of Advantiv® advanced TV solutions.

In addition, the ADV7850 contains the industry's first integrated HDMI receiver to support THX Media Director™ embedded metadata using multiple Vendor Specific Infoframes (VSIs) facilitating easy implementation by CE manufacturers into Blu-ray players, AV receivers, TVs and projectors. THX Media Director is a unique technology that transforms movies, music, games and other digital media into "smart content" that enables AV components to auto-select the most appropriate audio and video playback settings, preserving artistic intent.

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ADI's ADV7850 Complete AV Front-end offers a 3D comb video decoder with an integrated 170 MHz video and graphics digitizer for HD 1080p input formats. The AV front end's 3D comb video decoder offers superior processing resolution for motion detection and 3D comb filtering operations without the added cost and design complexity of discrete chip solutions.

Complete with ADI's proprietary Xpressview™ fast-switching HDMI technology, the highly-integrated AV front-end integrates four key components, including a graphics and video digitizer, 3D comb video decoder, HDMI receiver and stereo audio codec, providing designers with a complete single-chip solution that reduces time to market on new home theater designs. The ADV7850 supports HDCP repeater applications and can also be operated as a HDMI transceiver.

The AV front-end chip is compatible with other Analog Devices components, including the Advantiv digital crosspointswitches; Blackfin® and SHARC® processors; the iMEMs® microphones; and power management ICs.

Availability and Pricing

Product	Availability	Temperature Range	Price Each Per 1,000	Packaging
ADV7850	Sampling	0°C – 70°C	$34.45	425-BGA

About Analog Devices

Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices is included in the S&P 500 Index.

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Advantiv is a registered trademarks and Xpressview is a trademark of Analog Devices, Inc. HDMI, the HDMI logo, and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing, LLC in the United States and/or other countries. All other trademarks are the property of their respective owners. THX Media Director is a trademark of THX Ltd. which is registered in some jurisdictions. All rights reserved.

Editor's Contact Information:

Bob Olson
781-937-1666

bob.olson@analog.com