ANALOG DEVICES LEADS WORLDWIDE DATA CONVERSION MARKET

- ADI is No. 1 converter supplier; 46 percent market share is more than next eight competitors combined, reports Databeans in June 2010 Data Converter Report.

Norwood, MA (07/21/2010) - Analog Devices, Inc. (NYSE: ADI) leads the worldwide data converter market with a 46 percent share, according to industry analyst firm Databeans, Inc., a market research company focused on the semiconductor and electronics industry. In a newly issued market research report titled “2010 Data Converters,” Databeans confirmed that Analog Devices continues to lead the data converter market worldwide with a majority share that is larger than the combined market share of the nearest eight competitors.

“With a 2009 market share exceeding twice that of its nearest competitor, Analog Devices continues to sit atop the $2.4 billion data converter market,” said Susie Inouye, principal analyst for Databeans. “By continuously improving converter architectures and process technologies, ADI is able to meet customer performance benchmarks across a diverse and expanding customer base within industrial, healthcare, communications, consumer and automotive markets.”

The Databeans report predicted that 2010 data converter revenue will likely increase by more than 20 percent from the previous year. Longer term, Databeans estimates that the market for converters should continue to experience an average annual growth rate of nine percent through 2015.

“In an increasingly digital world the need for analog technology – especially data converters – becomes even more important,” said Dick Meaney, vice president, Converter Group, Analog Devices. “More digital technology places new demands on and for signal conversion technology. It is the data converters that manage this signal conversion and in many instances defines the performance of today’s digital devices. ADI has grown its global data converter market share over the last decade to 46 percent, which is greater than the next eight competitors combined, by continuing to invest aggressively to provide customers with performance leading data converter technology and signal processing functionality".

Industry’s Leading Converter Portfolio
More designers turn to Analog Devices than any other supplier for the high-performance conversion technology required to bridge the analog and digital worlds in today’s myriad electronic systems. With the industry’s leading portfolio of analog-to-digital converters and digital-to-analog converters, Analog Devices’ converter products feature the right combination of sampling rates, accuracy and reduced noise, power dissipation, price and package size required in industrial and instrumentation, healthcare equipment, automotive systems, communications infrastructure, and consumer electronics. Evaluation tools help customers quickly validate, select, and design in the optimal data converters to reduce design complexity, development schedules, and bill-of-material costs.

About Analog Devices

Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices is included in the S&P 500 Index.

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Editor's Contact Information:

Sue Martenson
781/937-1989

sue.martenson@analog.com

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