AIGO PERSONAL MEDIA PLAYER LIGHTS UP THE SCREEN WITH BLACKFIN

Aigo Model E898 has been updated, using the new Blackfin BF525 processor to optimize performance and battery life while delivering the highest quality handheld audio and video

BEIJING, CHINA (06/19/2008) - Beijing Huaqi Information Digital Technology Co. Ltd. has introduced the newest member of its Aigo brand of Personal Media Players. The E898 media player is the first PMP design to use the new BF525 processor, and builds on the capabilities of existing Aigo media players which deliver full D1 resolution playback of all popular audio and video formats including RealVideo, AVI, MP3, WMA, FLAC and APE.

Analog Devices has recently started volume shipment of this latest Blackfin design which is particularly well suited to mobile applications due to its low power demands that increase the useable playback time between battery charges and consumer electronics focused set of peripheral ports. Aigo has a long history with the Analog Devices Blackfin in the PMP market. Zhang Yongfeng, general manager of the Aigo Multimedia Group, states “Aigo has been depending on Blackfin processors for a number of media player applications because we can rapidly add and change features to respond to market opportunities. Blackfin provides a strategic advantage to Aigo, by allowing us to quickly bring the highest quality products in the media player market to customers. We are very pleased with the outcome.”

“The Blackfin 52x family of processors is designed to satisfy the needs of highly integrated mobile devices,” said Chuan Li, GP-DSP Asia Pacific Business Manager, “We are pleased that Aigo, an innovation leader in handheld media players has selected this design to power their newest product in such a dynamic market.”

A Convergent Future Demands Blackfin-Class Processing Analog Devices’ Blackfin embodies a new breed of 16/32-bit embedded processor with the industry’s highest performance and power efficiency for applications where a convergence of capabilities -- multi-format audio, video, voice, and image processing; multi-mode baseband and packet processing; and real-time security and control processing are critical. It is this powerful combination of software flexibility and scalability that has gained Blackfin widespread adoption in convergent applications such as digital home entertainment, networked and streaming media, automotive telematics and infotainment, and digital radio and mobile TV. Learn more about Blackfin at http://www.analog.com/processors/blackfin/.

Blackfin is a registered trademark of Analog Devices, Inc. All other trademarks included herein are the property of their respective owners.

Editor's Contact Information:

Jessen Wehrwein
781-461-3337

jessen.wehrwein@analog.com

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