ANALOG DEVICES EXTENDS HDMI AND HIGH DEFINITION TO ULTRA-SLIM, LOW-POWER MOBILE MULTIMEDIA DEVICE DESIGNS

- Industry’s smallest, low-power HDMI transmit ICs deliver up to 1080p HD performance, HDMI connectivity and longer battery life for video and camera designs.

Norwood, MA (05/20/2009) - To enable richer HD (high-definition) viewing experiences from portable devices, along with direct connections to HDMI™ (High-Definition Multimedia Interface™)-enabled HDTVs, Analog Devices, Inc. (ADI) today introduced two of the industry’s smallest and thinnest low-power HDMI transmitters with CEC (consumer electronics control). With a 20 percent smaller footprint than competing offerings (only 3.5 mm × 3.5 mm × 0.65 mm), ADI’s 80-MHz, ultra-low-power, ADV7523 and 150-MHz, low-power, ADV7524 HDMI transmitters with CEC cost effectively address consumer demand for HD- and HDMI-optimized portable multimedia products. The new additions extend ADI’s Advantiv® advanced TV solutions portfolio and offer the market’s lowest standby power – 150 times lower than competing solutions – making them ideal for ultra-slim, power-sensitive designs including digital still and DSLR cameras, camcorders, gaming consoles, portable media players, cell phones and mobile internet devices.

Complete with internal CEC controller, 5-volt tolerant I/Os and on-chip I2C master, the highly integrated, energy-saving HDMI transmitters enable engineers to design portable devices that can use smaller, lighter, less expensive batteries, or deliver longer operating times between charging cycles.

“As the world’s smallest low-power HDMI transmitters with CEC, the ADV7523 and ADV7524 enable designers to achieve new levels of miniaturization, HD performance, and power efficiency in handheld multimedia devices that connect directly to home entertainment systems via HDMI,” said Bill Bucklen, director, Advanced Television Segment, Analog Devices. “Backed by ADI's field-tested software driver reference code and HDMI pre-certification testing, the single-chip HDMI transmit ICs provide system-ready solutions that lower development and manufacturing cost for designers.”

The ADV7523 and ADV7524 leverage the advanced, low-power core of the previously announced ADV7521NK low-power HDMI transmitter with CEC, enabling designers to significantly extend battery life in portable multimedia devices where standby mode can account for 90 percent or more of the operating duty cycle. By eliminating a separate CEC controller, the new offerings enable designers to accelerate the CEC and HDMI development process, while ensuring that designs will work seamlessly with CEC- and HDMI-enabled home entertainment systems — with only one cable connection and a single remote control.

The ADV7523 and ADV7524 are pin- and software compatible, and incorporate the industry’s leading connectivity standards including HDMI (supporting x.v.Color™), the Consumer Electronics Association’s CEA-861-D, and DVI v1.0 (digital video interface). Validated through successful compliance testing at authorized HDMI test centers, the ADV7523 offers full support for HDTV video standards up to 1080p/30, 1080i/60, 720p/60 and computer graphics standards up to XGA at 75 Hz. The ADV7524 supports up to 1080p/60 display resolution.

The new HDMI transmitters offer the option of embedded support for HDCP (high-bandwidth digital content protection) processing. The ADV7523 and ADV7524 and associated software driver reference code have been thoroughly tested during industry interoperability events and by completing HDCP- and HDMI-compliance testing, providing designers with software that can be easily ported to various controllers. For applications where content protection is not required, non-HDCP enabled versions of these two devices are available.

ADI’s new low-power HDMI transmitters further reduce system cost by incorporating features such as I2C (inter-integrated circuit) master for EDID (extended display identification data) reading, a single 1.8-V power supply and 5-V tolerant I/Os that support I2C and HPD (Hot Plug Detect). The ADV7523 offers the optional use of 1.2 V for the digital core power, enabling the lowest operating power at 1080i/720p. The HDMI transmitters provide complete audio support of S/PDIF (Sony/Philips Digital Interface Format) for LPCM (linear pulse code modulation) audio or compressed audio including Dolby Digital® and DTS®; and 2-channel I2S audio for transmitting stereo at sample rates of up to 192 kHz.

The ADV7523 and ADV7524 are compatible with other Analog Devices components in the Advantiv advanced TV solutions portfolio, including the ADV7390/1/2/3 low-power, chip-scale 10-bit SD/HD video encoder.

Availability and Pricing

Product
Availability
Price Each Per 1,000
Packaging
ADV7523
Samples: Now
Production: June 2009
$3.16
3.5 mm × 3.5 mm × 0.65 mm
49-ball, WLCSP
ADV7524
Samples: Now
Production: June 2009
$4.38
3.5 mm × 3.5 mm × 0.65 mm
49-ball, WLCSP
For more information, please visit http://www.analog.com/pr/ADV7523 and http://www.analog.com/pr/ADV7524.

ADI's HDMI Pre-Testing Labs
Conveniently located in Tokyo, Japan; Beijing, China; Taipei, Taiwan; and Greensboro, North Carolina, USA; customers can make use of Analog Devices' HDMI pre-testing labs to evaluate their equipment performance prior to submission to HDMI Compliance Testing. ADI offers these local HDMI pre-testing labs to help customers reduce time-to-market and testing costs by ensuring all HDMI Compliance Test Specification requirements are met. ADI's HDMI technologies are validated through successful compliance testing at authorized HDMI Compliance test centers.

ADI’s Advantiv® Advanced Television Solutions Portfolio
Analog Devices' Advantiv advanced television solutions are used in the world’s leading consumer electronics brands, enabling the true-to-life audio and video quality discriminating consumers have come to expect everywhere, every time. Supported by ADI’s system-level experts, ADI’s Advantiv advanced television solutions drive many of today's high-definition system components, including HDTVs, Blu-ray™ disc players, digital video recorders (DVRs), audio/video receivers (AVRs), digital still cameras (DSCs), camcorders, and the HD interconnects that carry content between them. The broad range of Advantiv advanced television solutions enable high-performance functionality and features to meet all consumer electronics price points. For more information on ADI's Advantiv advanced television solutions portfolio, visit http://www.analog.com/pr/advantiv.

About Analog Devices

Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices is included in the S&P 500 Index.

Advantiv is a registered trademark of Analog Devices, Inc. All other trademarks are the property of their respective owners.

Editor's Contact Information:

Sue Martenson
781/937-1989

sue.martenson@analog.com

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