SOLVING INDUSTRIAL, ENERGY AND MEDICAL INSTRUMENTATION DESIGN CHALLENGES IS THE FOCUS OF ANALOG DEVICES AT ELECTRONICA 2010 AND BEYOND

Norwood, MA (11/04/2010) - Analog Devices, Inc. (NYSE: ADI), a global leader in high-performance semiconductors for signal processing applications, will unveil new products for precision control, measurement, and monitoring solutions for instrumentation at electronica 2010 , a premier international trade fair for the electronics industry being held on November 9-12, 2010, in Munich, Germany. The company will feature a series of demonstrations at its booth (Hall 4, Stand 159) that showcase ADI’s latest innovations in data conversion, high-performance linear, motion sensing, RF (radio frequency), and DSP (digital signal processing) technologies. To learn more about ADI at electronica 2010, visit analog.com/electronica2010.

"At electronica 2010, industrial and instrumentation customers will experience hands-on demonstrations of new and future products highlighting signal processing solutions designed to enable more intelligence, efficiency, and connectivity in process control, motor control, energy management, security, and robotics," said Mike Britchfield, vice president of the Industrial and Instrumentation Group, Analog Devices. "We look forward to exchanging ideas around the issues and trends facing the industrial and instrumentation electronics community."

To read about ADI’s demonstrations at electronica 2010 in more detail, visit analog.com/electronica2010. The demonstrations and new product announcements include the following:

Industrial Demos Showcase New Technologies

ADI’s on-site technical support staff will demonstrate new developments for the following industrial and instrumentation applications:

• Energy Metering: an energy measurement and wireless communications system remotely monitoring power consumption and communicating information over a wireless link using a radio SoC (system-on-chip) device that simplifies embedding RF in wireless sensor networks (to be announced on Nov. 8).

• Instrumentation: a low-power, high-precision water quality monitoring system using an integrated wireless communication network and featuring ADI’s new radio SoC device (to be announced on Nov. 8).

• Motor Control: a complete ADI motor-control signal chain development platform.

• Process Control: a high-performance, loop-powered 4-mA to 20-mA transmitter and PLC (programmable logic controller) board for process control applications.

• Security: a multimedia door entry system with both voice and video links between outdoor and indoor units.

• Robotics: MEMS-based telepresence robots for industrial inspection and surveillance.

Healthcare Demos Advance Patient Monitoring and In-home Diagnostics

ADI technology specialists will display new technologies for the following healthcare applications:

• Medical Imaging: a 64-channel ultrasound scanner leveraging ADI’s data conversion, amplifier and signal processing technology and system-level design expertise.

• Patient Monitoring: a bedside patient monitor incorporating ADI’s Blackfin® processor and analog precision signal processing components.

• Medical Instrumentation: a point-of-care testing platform designed for OEMs developing blood analysis platforms.

• Home Health and Wellness: a handheld consumer medical device for gauging the severity of asthma attacks, a palm-sized ultrasound system weighing only eight ounces, and a pocket-sized CPR (cardiopulmonary resuscitation) rescue device that measures the rate and depth of chest compressions administered by rescuers.

“Analog Devices is working closely with healthcare industry leaders to shape the future of diagnostics and monitoring equipment. Our comprehensive portfolio of linear, mixed signal, MEMS and digital processing technologies are used in a variety of applications that require high performance, high reliability, low power, low cost and ease-of-implementation,” said Pat O’Doherty, vice president of the Healthcare Group, Analog Devices. “ADI technologies are at the forefront of high performance medical imaging systems, patient monitoring systems used in clinical settings, activity monitoring devices used by patients and caregivers in the home and in a wide variety of medical analytical equipment.”

Automotive Demos Address Passive and Active Safety Systems

ADI automotive engineers will demonstrate the following developments for automotive applications:

• Advanced Driver Assistance System (ADAS): a vision-based lane departure warning/collision avoidance system based on the ADI Blackfin processor.

• Passive Safety Systems: an interactive MEMS-based airbag deployment system.

"Analog Devices is working diligently to enable the Automotive industry attain its goals of providing environmentally conscious, comfortable, safe travel for all,” said Thomas Wessel, vice president of the Automotive Group, Analog Devices. “While Analog Devices silicon advancements are made at the microscopic level, the impacts are revolutionizing how we think about entire vehicle electronic systems. This is a truly exciting time to apply the very best signal processing innovations to ensuring a more safe and sustainable world.”

ADI’s Circuits from the Lab™ Tested Circuit Designs

ADI applications engineers also will be demonstrating the company’s Circuits from the Lab tested circuit designs that address common design challenges and have been engineered for quick and easy system integration.

“This is a comprehensive design support program that helps our customers reduce risk and get their products to market faster,” said Emre Onder, vice president of Marketing, Analog Devices. “It demonstrates ADI's commitment to our customers to provide them with more complete signal chains and ‘more than the silicon’ to help solve their design challenges.”

ADI to Speak on MEMS Motion Sensing in Applications

In addition to its product innovation demonstrations and new product introductions, Analog Devices will participate in panel discussions moderated by industry analyst firm iSuppli Corp focusing on advances in MEMS (micro electro-mechanical systems) motion sensing technology. Executives from ADI’s MEMS and Sensor Group will join the “MEMS in Consumer” panel on Wednesday, November 10, and the “MEMS in Automotive” panel on Thursday, November 11.

About Analog Devices

Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices is included in the S&P 500 Index.

Blackfin is a registered trademark and Circuits from the Lab is a trademark of Analog Devices, Inc. All other trademarks are the property of their respective owners.

To learn more about ADI at electronica 2010: http://www.analog.com/electronica2010

To learn more about ADI’s Circuits from the Lab™ tested circuit designs: http://www.analog.com/en/circuits-from-the-lab/index.html

Editor's Contact Information:

Pascal Cerruti
+33 6 08 25 29 42

pascal.cerruti@analog.com