ANALOG DEVICES’ ISENSOR MULTI-AXIS MOTION SENSOR WINS EUROPEAN 2008 ELEKTRA AWARD AS SEMICONDUCTOR PRODUCT OF THE YEAR

- ADI’s motion sensor is recognized by Electronics Weekly and the Reed Electronics Group for breakthrough technology that brings sophisticated motion and navigation control to industrial applications.
ADIS16355 motion sensor is recognized for breakthrough technology.

Munich, Germany (11/26/2008) - Analog Devices, Inc. (ADI), a global leader in high performance semiconductors for signal processing applications, announced today that the ADIS16355 iSensor® multi-axis motion sensor has won the 2008 Elektra Award as semiconductor product of the year.

The semiconductor product of the year category is judged on the criteria of innovative design, performance, and meeting a customer need. The ADIS16355 was recognized for allowing industrial designers to equip their systems, for the first time, with sophisticated motion analysis and navigational dead reckoning functions previously reserved for defense, aerospace, and other high-end applications.

The award was announced at a reception on November 10, 2008, Hilton Munich Park, Munich, Germany, where leaders from the electronics industry were gathered for electronica 2008.

The Elektra Awards are now in their sixth year and give the industry an opportunity to recognize the achievements of individuals and companies across Europe. Organized by Electronics Weekly and the Reed Electronics Group in Europe, the Elektra Awards bring together the entire industry to celebrate achievement of the highest standards that are driving the industry forward.

“We are honored that the ADIS16355 iSensor has won a prestigious 2008 Elektra Award,” said Bob Scannell, business development manager, iSensor intelligent sensor products, Analog Devices. “This award acknowledges the commitment of our design engineers to developing cost-effective, easy-to-use sensor solutions for the industrial sector that solve real-world challenges.”

About ADI’s ADIS16355 High-Precision Tri-Axis Inertial Sensor
Leveraging Analog Devices’ iMEMS® Motion Signal Processing Technology™, the ADIS16355 detects tiny shifts in linear acceleration and angular movement, providing dead reckoning which allows vehicles to remain on course until a lost GPS signal is restored. In addition to navigation, the ADIS16355 can be used in highly sensitive robotic and other motion control devices, where the IMU helps make certain that precision movements can be accurately repeated thousands of times. For instance, the ADIS16355 helps stabilise an aerial camera in motion picture production; controls a robotic arm in factory automation; and ensures stability in a prosthetic limb.

Easily incorporated into industrial system designs where performance is enhanced by precise motion analysis and control, the ADIS16355 enables designers to realize up to 12 months faster development times. The new IMU extends ADI’s award-winning iSensor intelligent sensor product family, which was introduced to meet the growing demand for MEMS (Micro Electro Mechanical System) motion sensors in industrial markets. The company has shipped more than 500 million iMEMS motion sensors to date.

The ADIS16355 is a multi-axis motion sensor that cost-effectively combines gyroscopes and accelerometers to measure all six possible degrees of mechanical freedom (6DOF); linear motion in the X, Y, and Z axes and rotation around the X, Y, and Z axes. Other less integrated sensors require designers to perform complex, costly, and time-consuming motion testing and calibration across multiple axes before they can be assured the devices will provide accurate and stable feedback. Analog Devices overcomes this barrier by submitting the ADIS16355 to a comprehensive factory calibration process and providing the new sensor with a simple, programmable interface to ensure it is both highly precise and ready for integration right out-of-the-box. Further information about ADI's iSensor intelligent motion sensors can be viewed at www.analog.com/iSensor.

About Analog Devices

Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices is included in the S&P 500 Index.

iSensor and iMEMS are registered trademarks of Analog Devices, Inc.

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Editor's Contact Information:

Linda Kincaid
781/937-1472

Linda.kincaid@analog.com

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