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Gerald A. McGuire

Vice President
General Purpose DSP Group
Analog Devices, Inc.


Jerry McGuireGerald "Jerry" McGuire, a luminary in the digital signal processing (DSP) community, leads Analog Devices' General Purpose DSP Group (GP-DSP). Named vice president of the group in 2007, he focuses on growing the company's global GP-DSP business across a broad-base of application areas including industrial and instrumentation, digital home, automotive, and portable consumer.

McGuire has been with ADI for 20 years in a variety of roles that span applications engineering, product marketing, product line manager, product line director, and most recently as co-general manager of Convergent Platforms and Services (CPSG). His tenure at the company coincides with most of the history of DSPs worldwide.

Over this time, he has been involved with all of the company's DSP architectures as well as related development tools and DSP software efforts. As product line director for the company's General Purpose DSP offerings, McGuire drove ADI's SHARC Processor business from infancy to its current status as the de facto standard in audio processing. Similarly, he worked on ADI's Blackfin Processor family nearly from its inception, putting together the team that turned the Blackfin Processor from an average DSP to one possessing superior attributes of power and performance. McGuire also helped establish ADI's CROSSCORE Development Tools as the industry-leading DSP tools, integrating two ADI acquisitions into the company and installing the management team for CROSSCORE.

McGuire speaks and writes internationally on a variety of DSP and embedded processing topics. Recently he delivered the keynote address, "The New Frontier: Application Convergence in a Networked World," at Embedded World in Germany in 2006.

He began his career at ADI in 1987 in DSP Applications Engineering. McGuire holds a master's degree in electrical engineering from the University of Vermont, where his master's thesis was on the topic of multiprocessing, and a bachelor's degree in biology from the University of Vermont.



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