About Alliances

The Alliances program is designed to combine our strengths with an ecosystem of partners who have complementary capabilities and solutions. Alliances helps you leverage your strengths with a searchable, online partner database that can be filtered by region, market, product, and capabilities. We help you understand the design and development landscape, and provide a structured way to interact with experts at Analog Devices and with Alliances partners. Members can also work with our sales team to review and refine options, and then bring in partners aligned to your needs.

As the Alliances program grows, we’ll recommend potential new partners for your company, and provide a centralized access point where you can view partner activity as well as new product development at Analog Devices. We also welcome recommendations for new partners and encourage you to check back in often to see how your company can benefit from the Alliances community.

Members Lounge

Alliances members can access online training, product roadmaps, and other insights into Analog Devices to allow proactive creation of capabilities and solutions. In addition, members can manage their company profile and see worldwide metrics on their activity with Analog Devices.

Go to the Lounge

Benefits and Requirements

With 3 levels of membership, partners can choose to work with Analog Devices and Alliances members in a way that best suits their needs. All members start at the Associate level, and as their relationship with Analog Devices grows, members will realize additional benefits as they reach higher levels.

Benefits
Associate Partner
Gold Partner
Platinum Partner
Product updates
Early access to select information
Select product roadmaps Optional
Access to product training
Access to FAE training materials
Certificate for completing training Optional
Listing on analog.com
Use of partner program logo Associate Gold Platinum
Joint marketing Basic Standard Full
Access to sales force Optional
Recommended for development contracts
Requirements
Associate Partner
Gold Partner
Platinum Partner
Sponsor for annual renewal Any Analog Devices employee Director level VP GM level
Capabilities in standard template
Current mutual NDA
Analog Devices logo on website Optional
Completion of engineering training Optional
Completion of company audit Optional
Report on 1+ opportunity/year
Associate Partner
Product updates
Early access to select information
Select product roadmaps
Access to product training
Access to FAE training materials
Certificate for completing training
Listing on analog.com
Use of partner program logo Associate
Joint marketing Basic
Access to sales force Optional
Recommended for development contracts
Gold Partner
Product updates
Early access to select information
Select product roadmaps Optional
Access to product training
Access to FAE training materials
Certificate for completing training Optional
Listing on analog.com
Use of partner program logo Gold
Joint marketing Standard
Access to sales force
Recommended for development contracts
Platinum Partner
Product updates
Early access to select information
Select product roadmaps
Access to product training
Access to FAE training materials
Certificate for completing training
Listing on analog.com
Use of partner program logo Platinum
Joint marketing Full
Access to sales force
Recommended for development contracts

Requirements

Associate Partner
Sponsor for annual renewal Any Analog Devices Employee
Capabilities in standard template
Current mutual NDA
Analog Devices logo on website Optional
Completion of engineering training Optional
Completion of company audit
Report on 1+ opportunity/year
Gold Partner
Sponsor for annual renewal Director Level
Capabilities in standard template
Current mutual NDA
Analog Devices logo on website
Completion of engineering training
Completion of company audit Optional
Report on 1+ opportunity/year
Platinum Partner
Sponsor for annual renewal VP GM level
Capabilities in standard template
Current mutual NDA
Analog Devices logo on website
Completion of engineering training
Completion of company audit
Report on 1+ opportunity/year

Want to become a member?   Apply Now

Note: You will need a MyAnalog account before completing the application. If you already have an account, you will be prompted to sign in before accessing the application form. Once you have completed the short application you will be guided though the next steps in becoming a member.

If you are already a member, please click here.

 

FAQs

How do I apply? How long is the application process?

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Applying to the Alliances Partner Program is easy. It takes about 10 minutes to complete the online application. We then process your application and inform you within two weeks if your application has been approved or denied.

What is required to join?

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A completed application and approval from your proposed sponsor. If you don’t currently have a relationship with Analog Devices but believe you have value to our mutual customers please send a message to Alliances@analog.com to discuss possible candidates as sponsors. To maintain membership you will need to engage with Analog Devices or a mutual customer on an annual basis, and get approval to renew from your sponsor. Gold and Platinum membership upgrades have additional requirements.

Are members exclusive to Analog Devices?

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No, we want to create an environment where our partners can work together and with us to find the best solutions. We believe Analog Devices products will stand on their own merits.

How are partners qualified?

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Potential partners must have an Analog Devices employee as a sponsor, who decides if the applicant would complement our efforts and those of current Alliances partners. To qualify for Gold and Platinum membership, additional training and certification is required.

How does this compare with other partner efforts from Analog Devices?

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Alliances is designed to span all of Analog Devices and our technologies. Historically we have offered other partner programs, but we are consolidating them into a single program with consistent processes. Some of these programs may offer unique capabilities and solutions, but as Alliances matures it will be a superset of these individual programs, providing value to our customers and partners.

How do I find the right partner?

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Alliances members can search for partners by region, capability, and other criteria, but we recommend that you also work with your Analog Devices salesperson. They can assist you in contacting and evaluating members to find the best fit for you.

A company I might work with/am working with is not an Alliances member. Should I be concerned?

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We don’t discourage you from working with partners you believe are aligned to your needs but we hope that you would ask they consider joining Alliances. The program will provide advantages that will also benefit you by helping them better understand our technology.

What if I have questions about a specific partner?

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Contact Alliances@analog.com and copy your local Analog Devices salesperson.

What if I have other questions or feedback about the program?

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